Coors Light introduces the Tallerboy can. What is it?
Most beer drinkers are familiar with a tallboy, but Coors Light is expanding on that concept in anticipation of the 2026 FIFA World Cup.
The beer brand on Tuesday, June 9, debuted a new Tallerboy canister – a limited-edition, taller-than-a-tallboy canister designed to hold and chill three full Coors Light cans at once.
The Tallerboy can is the latest extension of Coors Light's soccer campaign ahead of the World Cup, which is kicking off this month. Earlier this summer, the brand launched "The Cooors Call," a summer-long campaign featuring legendary Argentine soccer announcer Andrés Cantor and his iconic "GOOOOAL" cheer.
Coors Light fans can get the Tallerboy exclusively at Shop.Coorslight.com for $30, dropping on June 11 and again on June 18 while supplies last.
"The Tallerboy is everything 'The Cooors Call' stands for, brought to life in physical form,” Matt Carpenter, vice president of marketing at Coors Light, said in a news release.
Tallerboy joins Miller Lite MVP Matchball in Molson Coors World Cup promotions
Another beer brand owned by Molson Coors, Miller Lite, also recently unveiled a special item in honor of the upcoming Men's World Cup.
Ahead of the global soccer event, Miller Lite launched the Miller Time MVP Matchball – a soccer ball about 50% larger than a standard soccer ball – that holds up to 12 Miller Lite cans, comes with a display stand and is reloadable (beer not included).
Miller Lite made the limited-edition MVP Matchball available through multiple online drops starting May 20 and again on June 3. The ball went for $19.75, reflecting the year (1975) Miller Lite was created.
“This summer is a massive moment for soccer and beer fans alike,” said Courtney Benedict, vice president of marketing for the Miller Lite brand family, in a news release. “As America’s Original Light Beer, Miller Lite was made for moments like this. The Matchball is our way of celebrating and rewarding the fans who bring the traditions and unmatched energy to every watch party … and a soccer ball that fits a 12 pack? That's just fun!”
Contributing: Mike Snider, USA TODAY
Gabe Hauari is a national trending news reporter at USA TODAY. You can follow him on X @GabeHauari or email him at Gdhauari@gannett.com.