Daniel Ritterband is director of marketing for the London mayor. Daniel spent the first six years of his career at Saatchi & Saatchi, producing communications for brands such as the NSPCC, Sony, Visa, Lexus and Proctor & Gamble. In 2005, he moved into politics – working on the 2005 general election; then for David Cameron as head of communications. Daniel was campaign director of Boris Johnson's election campaign for mayor of London