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Panera Bread is adding lobster to its menu - but only at some of its restaurants

The seafood return coincides with the chain's broader ‘Panera RISE’ initiative, a restructuring effort aimed at reversing a recent earnings slump and hitting massive sales goals by 2028

Related: Whataburger's CEO promises faster wait times and a new menu focus

Panera Bread is bringing back its seasonal lobster menu items at select locations across the Northeast to mark the unofficial start of summer, according to company announcements.

The limited-time offerings include the chain's lobster roll and lobster macaroni and cheese, both featuring claw and knuckle lobster meat, as reported by Parade.

The lobster macaroni and cheese is priced at $12.99 plus tax. The dish combines the brand’s standard Vermont white cheddar macaroni and cheese with seasoned panko breadcrumbs and buttered lobster meat.

The lobster roll, retailing at $23.99 plus tax, features lobster meat tossed in a lemon tarragon mayonnaise dressing served on a traditional New England roll. Due to regional sourcing, both items are restricted to participating Northeast franchises.

The regional launch comes as the chain adjusts its menu under a broader corporate restructuring. Over the last year, the company has worked to overhaul its core offerings, lower prices on select items and open new U.S. locations, according to official corporate statements detailing its “Panera RISE” initiative.