Focus priming

What’s it called when you click somewhere on a webpage? Most people won’t care, either because it doesn’t seem to do anything, or they can’t click because they don’t use a mouse or trackpad.

But I care because I use it when testing the accessibility of web pages. If I click somewhere and then press ⇥ (Tab), keyboard focus is placed on the next interactive element (link, form field, etc.) after where I clicked.

Focus start position

Let’s start at the start.

If a keyboard user presses ⇥ once a page has loaded, focus is placed on the first interactive element on the page, often a skip link. A screen reader user will hear the first bit of content on the page (again, probably/hopefully a skip link).

This suggests the page itself has focus before you move a muscle; this is your focus start position.

It’s invisible

Unlike when you focus on interactive elements, that initial focus isn’t visible. That’s okay, as the page itself:

isn’t interactive

can’t be re-focused

A visual indicator would be misleading.

Moving focus position elsewhere on the page

Thinking purely about mouse/pointer use, how do we move that initial focus position elsewhere on the page? All you have to do is click somewhere:

Clicking a link will usually take your focus to a new page, but some links move your focus to a specific part of the page (I’m thinking of those skip links again, but tables of content often do the same thing)

Clicking a form field is an obvious way to move your focus as the form field you click will get a focus indicator.

Clicking a button puts focus on that button, which in turn may place focus somewhere else (like a modal)

Click on pretty much anything else (an image, or a word in a block of text) it’ll get that same invisible focus that the page itself had

The last example is the one we’re most interested in here, and it’s the one I was struggling to name. I asked around and I very much like ‘focus priming’.

How to prime focus

If I want to check if something works for a screen reader user or keyboard-only user, I prime my focus by clicking my mouse pointer next to the thing I want to test.

I could use a skip link, or navigate down the page using something like my screen reader’s ‘go to next heading’ shortcut, but it’s often quicker to prime my focus using the mouse first.

Using the keyboard

Here’s how to prime focus when testing something for keyboard-only use:

Click on some text just before the interactive element you want to tab to

Press ⇥ to move focus onto the element

Sometimes it’s necessary to tab backwards onto an element, in which case do the opposite: click just after the button/link/form field you want to give focus to, then press ⇧ (Shift) + ⇥.

Using a screen reader

To test for screen reader users, we’re not going to use the tab key as it’s not just interactive elements we’re interested it; it could be a list, heading, or any other piece of static content.

That aside, it’s exactly the same principle:

Prime focus by clicking just before the element you want to test

Move through the content to element you want to test (for example VO + →)

And the same if you want to test moving back to some content: prime focus just after the content and read back through the interface.

So now we’ve know what to call it!

Big thanks to Patrick and James for the what-do-we-call-it suggestions. Neither term clashes with already understood ideas or terminology around more obvious focus placement; nor do they require any extra explanation, as they describe both the default focus position and the act of placing focus somewhere else manually perfectly.