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Arthur Sadoun on why Publicis is ‘winning’ and how ‘struggling’ rivals have dragged down agency valuations
CEO also discussed the fight for top talent and how Omnicom’s impending acquisition of IPG has 'already' changed the new-business market in Campaign interview at Q3 results.
‘Witch’ food brand’s Halloween campaign is your favorite?
From Chili’s to Gushers, brands are serving new spooks and resurrected campaigns this Halloween season.
Publicis upgrades annual forecast; North America biz grew 7.1%
Global growth of 5.7% is likely to outpace its competitors.
Breakfast Briefing: 5 things for PR pros to know on Tuesday morning
John Deere taps 49ers’ Brock Purdy; Ford cuts truck and SUV production after aluminum supplier plant fire.
Why Walmart is selling terribly designed cans of Axe body spray
The cans are white with nothing more than a literal graphic of an axe in the center.
AWNY announces first global creator economy network
The network was launched with Breakr, a creator agency platform attempting to combat creator economy payment barriers.
Recovering from injury, Boston Celtics star Jayson Tatum laces up for Vertex campaign
Journavx, a twice-daily pill that was approved by the Food and Drug Administration this year, has helped Tatum deal with managing pain from his ruptured Achilles tendon.
Breakfast Briefing: 5 things for PR pros to know on Friday morning
How brands are honoring World Mental Health Day; Airports air Trump video blaming Democrats for shutdown; Duolingo launches anime series.
The Social Skinny: #SwiftiesAgainstAI; ICE-tracking apps blocked; Amazon Prime event flops
A weekly roundup of app and tech news.
General Motors unifies marketing, comms under Lin-Hua Wu
CMO Norm de Greve will become chief growth officer at the U.S. automaker.