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NBCUniversal Privacy Policy
This Privacy Policy explains how NBCUniversal and its affiliates (“NBCUniversal Affiliates”) (collectively “ we” or “ us”) collect, use, and share information from or about you when you use our websites, downloadable applications, browser extensions, interactive TV applications, voice-activated skills, other digital services, connected devices such as theme-park devices, and off-line services that link to this policy, or if you engage in business with us (“ NBCUniversal Services or Services”).
This Privacy Policy applies to the NBCUniversal Services throughout the world. Any additional privacy terms that relate to specific NBCUniversal products or services should be read in conjunction with this Policy.
As one of the world’s leading media and entertainment companies, we offer NBCUniversal Services through a wide range of businesses and under many different brands. The data controller of your personal information will be the NBCUniversal company which provides services to you or does business with you. You can find out more information about NBCUniversal, including a list of our NBCUniversal Affiliates, here .
PLEASE READ THIS PRIVACY POLICY CAREFULLY TO UNDERSTAND HOW WE HANDLE YOUR INFORMATION. BY USING THE SERVICES, YOU ACKNOWLEDGE YOU HAVE READ AND UNDERSTAND THE PRIVACY POLICY AND THAT WE WILL COLLECT, USE AND SHARE YOUR INFORMATION AS SET FORTH BELOW.
PERSONAL INFORMATION WE COLLECT AND PURPOSES
The tables below explain the categories of information we collect and the purposes for which we use them. Each NBCUniversal Service’s collection and use may vary. Please note that we may use any or all of this information to comply with the law, detect or prevent fraud, for safety and security purposes, and to defend our legal rights. Further detail about each of the purposes is set out in the “Additional Information on Purposes” table below.
Categories of personal information we collect | Purposes of use (“Processing Purposes” described in more detail below) |
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Contact and account registration information For example: name, email, postal address, telephone number, account username and password, business contact information, and any information you may provide to us at an event or in person. |
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Identification information, and demographics, and interests For example: as permitted by law, date of birth, race*, ethnicity*, gender, interests, lifestyle information, school and sports information, photos, social media credentials, including identification information about friends, contacts or referrals you provide. |
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Transactional For example: credit/debit card details, purchase history, delivery address, membership information, reservations and other travel related information, meal preferences, and the personal details of your guests |
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User-generated content For example: photos, videos, audio, and other information you may submit to us, such as comments on our forums. |
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Research and feedback For example: comments that you send us through online forms and social media platforms, by email, over the phone, by mail, or in surveys. |
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Wellness and Fitness Data For example: step counts or physical activity from connected apps or devices, fitness levels, wellness goals, nutritional preferences, and completed workout challenges. |
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Biometric identifiers* For example: as permitted by law, facial scans or fingerprints we collect at some of our theme parks, studios, our offices. |
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Health Data* For example: as permitted by law, vaccine or symptom related information |
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Audio and video For example: audio recordings of customer service calls or security video footage if you visit one of our properties. |
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Categories of personal information we collect | Purposes of use (“Processing Purposes” described in more detail below) |
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Device information and identifiers For example: IP address, cookie IDs, browser type and language, operating system, platform type, device type, and advertising and app identifiers. |
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Connection and Usage (including information collected through cookies) For example: domain names, browsing activity, scrolling and keystroke activity, advertisements viewed, forms or fields you complete or partially complete, search terms, whether you open an email, content (including videos) you view and duration, quality of the service and interaction with the content, logs, and other similar information. If these events occur while you are offline, they may be logged and uploaded to us when you next connect. |
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Geolocation* For example: city, state and ZIP code associated with your IP address or derived through Wi-Fi triangulation. We will ask for your permission before using your precise location from GPS-based functionality on your mobile devices. |
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Categories of personal information we collect | Purposes of use (“Processing Purposes” described in more detail below) | Sources of Information |
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Information from public and commercial sources For example: demographic including at a household level, contact information, inferences about your preferences, viewing and other consumption choices, loyalty program membership, and purchasing data. |
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Social Media Information For example: if you interact with us through a social media service or log in using social media credentials, depending on your social media settings, we may have access to your information from that social network such as your name, email address, friend list, photo, age, gender, location, birthday, social networking ID, current city, your comments about our Services, and the people/sites you follow. |
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Third Party Partners in Connection with providing the NBCUniversal Services For example: contact information such as authentication information, account legitimacy, search requests, log events and device identifiers such as IP addresses, device IDs or other unique identifiers. |
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*Please note: this information is considered “sensitive” under certain laws, and we process this information in accordance with applicable legal requirements.
Categories of personal information we collect | Purposes of use (“Processing Purposes” described in more detail below) | Source of Information |
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Business contact information For example: company name, your name, email address, telephone number and job. |
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Transactional information For example: bank details of suppliers, credit/debit card details, purchase history, delivery address. |
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Demographics For example (as permitted by law): ethnicity (minority owned businesses), gender (women-owned businesses) |
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Due diligence information For example: contact information, nationality (as permitted by law), job title, age, date of birth, gender, country of residence, employment and education information, public, religious, political or trade union role (each as permitted by laws), personal and professional affiliations, connections to criminal activities or offences related to money laundering. |
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Events Information For example: travel information including passport and visa, meal preferences and restrictions, payment details, and guest’s details. |
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Social Media and Lifestyle Information For example: if you interact with us on social media or other platforms as an influencer or an athlete, we may have access to your name, photos, age, gender, location, birthday, social networking ID, current city, interests, lifestyle information, list of followers, engagement with your posts, school and sports information. |
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Additional information on purposes of use |
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Provide the NBCUniversal Services, for example:
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Personalize your experience, for example:
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Send you NBCUniversal marketing and advertising, for example:
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Provide a seamless experience across platforms and devices, for example:
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Build and manage business-to-business relationships, for example:
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Market and advertise for third parties, for example:
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Compliance and risk management activities for business-to-business relationships, for example:
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Safety and security purposes, for example:
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We may combine all the information we collect from or receive about you for the outlined purposes. We may aggregate or deidentify your information and may use, share, rent or sell aggregated or deidentified information for any purpose, and such information is not subject to this Privacy Policy.
WHEN WE SHARE YOUR INFORMATION
We may disclose your information to:
- Related Companies: NBCUniversal Affiliates, such as Sky, as well as our parent company Comcast Corporation and its affiliate, Comcast Cable, to help better tailor services, products, marketing, and advertising to you and to other existing and potential customers. We may share identification and demographics, device information and identifiers, and research and feedback for purposes such as improving and tailoring services. In addition business information may be shared for business operational purposes. For Fandango Brands, including Fandango, Fandango at Home, Flixster, MovieTickets.com, Vudu, RottenTomatoes, and Activaterewards.com, they may also share data with Warner Bros., as outlined in Fandango's Privacy Policy.
- Advertisers, Advertising Networks, and Other Third Parties: We may disclose information about how you use the NBCUniversal Services and interact with content or ads to better tailor services, products, marketing and advertising on our Services and on third-party platforms. To enable these purposes, we may share certain demographics and interest information, user-generated content, device information and identifiers, connection and usage data, geolocation data, public and commercial information, and social media information. These third parties may use their own tracking technologies to collect or request information about you, please see our Cookie Notice for details.
Partners: We may disclose your information to certain third party partners. Depending on the partnership, we may disclose certain information including contact information (at your direction), identification and demographic and interest information, transactional information, user-generated content that you provide, research and feedback, device information and identifiers, connection and usage information, public and commercial information, and social media information. Partners may use your information pursuant to their own policies.
- For instance, when you direct us to disclose your personal information to another company to fulfill your request, such as:
- If you enter a contest or sweepstakes sponsored by a third party, we may disclose the information you provide for that entry with the sponsor.
- When using GolfNow’s sites and services, we will provide your information to golf clubs to enable you to book reservations or access on-site amenities. When using SportsEngine, your information may be shared with the coaches and sports teams you join.
- When you book travel packages with us that include goods or services provided by third-party partners, such as airlines, ground transportation providers, third-party hotels, and travel insurance providers.
- For service authentication.
- If you make a purchase for a third-party product in one of our online shops, we may disclose the information you provide to allow for the fulfillment of that order.
- For instance, when you direct us to disclose your personal information to another company to fulfill your request, such as:
- Social Networks: We may disclose your information to social media platforms for example, if you click on a Facebook “like” button on an NBCUniversal Service, the “like” may appear on your Facebook account. Or you may choose to provide information directly on these platforms using sharing plug-ins. To control this sharing of information, please review and adjust your privacy settings for the relevant social network. Depending on your privacy settings and actions on such network, we may disclose contact information, identification and demographic and interest information, user-generated content, device information and identifiers, connection and usage data, and social media information. Please be aware that Facebook Ireland is a Joint Controller of the Joint Processing (as set out here). Further information (including about the lawful basis relied upon by Facebook Ireland and how you may exercise your data subject rights) can be found in Facebook Ireland's Data Policy here. We have contracted with Facebook Ireland to determine our respective responsibilities for compliance with GDPR with regard to the Joint Processing.
Service Providers: We engage vendors to perform business purposes on our behalf and provide information to them to enable them to provide us with such business purposes, including research and analytics, hosting, transaction and payment processing, promotion administration, fraud prevention, identity management, acquisition and other services. Service providers may use such information for their operational purposes in order to provide their services to us.
- Research and Measurement Companies: We provide information about content you view on the NBCUniversal Services with video measurement services such as Nielsen TV Ratings, as well as other analytics providers. See Your Rights and Your Choices sections for more information.
- Search Engines: Depending on the NBCUniversal Service, you may be able to engage with other members of the Service or the public. This may make the name and photo associated with your profile and any comments or user-generated content you provide visible to other members of that Service or the general public. If the information is available to the general public, it may also be searchable by search engines.
- Law Enforcement, Regulators, Anti-fraud Coalitions and other groups: We disclose the categories of information we collect, as appropriate, with these third parties in order to: protect and enforce the legal rights, privacy, and safety of ourselves and our visitors; protect against possible fraud or other illegal activity; respond to requests from government and other authorities; and otherwise comply with legal process.
Other Sharing
We may provide connection and usage information about you along with a hashed or masked identifier (contact information), with third parties such as partners and social networks to inform the offers we send you and for advertising measurement or analytics. With your appropriate consent when required, and consistent with applicable law, we may disclose your video viewing behavior with third parties including service providers, advertising companies, analytic partners, and social media sites.
Sale or transfer of all or part of our business or assets
In the event that NBCUniversal or any NBCUniversal Affiliate is involved in a merger, acquisition, transfer of control, bankruptcy, reorganization or sale of assets, we may sell or transfer the information described in this Privacy Policy as part of that transaction or diligence associated with or in contemplation of such matters.
LEGAL BASIS FOR USE OF YOUR INFORMATION
The laws of some jurisdictions, such as the European Union the UK, or Brazil, require companies to tell you about the legal basis for using, sharing, or disclosing your information. To the extent those laws apply, we may rely on the following legal bases:
- Performance of a contract: where use of your information is necessary to provide you with NBCUniversal Services under a contract, for example the relevant Terms of Service.
Legitimate interest: where use of your information is necessary for our or others legitimate interests and where the use is not outweighed by your rights and interests. Below are some examples of such interests:
- providing NBCUniversal Services
- improving our Services and developing new ones
- recognizing and better understanding our users, including across platforms
- conducting security and fraud prevention activities
- marketing and promoting our content and services
- building and managing business-to-business relationships
- conducting compliance and risk management activities
- providing and managing access to our systems
- Legal obligation: where use of your information is necessary to comply with laws and regulations such as those relating to anti-bribery and corruption and anti-money-laundering, complying with requests from government bodies or courts, or responding to litigation.
- With consent: we may ask for your consent to process your information in a certain way. Where we rely on this basis, you have the right to withdraw your consent at any time – please see the Your Rights and Your Choices sections below to do this.
CHILDREN
Most of the NBCUniversal Services are intended for users over the age of 18. Information about the practices of NBCUniversal Services directed to children under the age of 13 in the United States or 16 in the European Union or where we have actual knowledge a child is under such ages can be found in our Children's Privacy Policy. If you are a parent or guardian and believe your child under 13 in the United States or under 16 in the European Union has provided us with personal information without consent, please contact us at [email protected].
YOUR RIGHTS
Depending on where you live, you may have certain rights with respect to your information. You have the right not to be discriminated against (as provided for in applicable law) for exercising your rights under some local laws such as in California.
For example, under local laws, including in the European Union, you may be able to ask us to:
- provide access to certain information we hold about you, in some cases in a portable format, if technically feasible
- update or correct your information
- delete certain information
- restrict the use of your information
We will respond within the time period prescribed by applicable law. Please note that the above rights are subject to exceptions and limitations.
Some NBCUniversal Services can only be provided if we have your information, therefore deletion of your information will result in termination of such Services.
We will take reasonable steps to verify your identity, including authenticating you through the email address. We may require further documentation such as a password and user ID before granting access to your information.
California, Colorado, Connecticut, Delaware, Iowa, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah, and Virginia residents with rights under local law may click here.
In California, Colorado, Connecticut, Delaware, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon and Texas their authorized agents may click here for access, correction, or deletion requests. Alternatively, California and Colorado residents or their authorized agents may call 1-800-447-0663 to make these requests. California residents may view annual California consumer request metrics here.
U.S. residents who wish to learn more about access, correction or deletion requests may click here.
If you are based outside the U.S. and would like to exercise any individual right, please fill out this online form.
For business partners who would like to exercise any individual right, please click here. If you are a California resident business contact and want to make a request, please click here.
Your rights and our responses will vary based on your state or country of residency. Please note that you may be located in a jurisdiction where we are not obligated, or are unable, to fulfill a request. In such a case, your request may not be fulfilled. If you have any unresolved concerns, you may have the right to complain to your data protection authority.
Colorado, Connecticut, Delaware, Iowa, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas and Virginia residents may appeal the denial of a request here. We will respond within the legally required time period, including a written explanation of the results of your appeal.
Where NBCUniversal acts as a service provider for third-party organizations, such as sports leagues and clubs, please contact your organizations directly to exercise any applicable individual’s rights.
“Privacy Choices”: Do Not Sell or Share or Process My Personal Information for Targeted Advertising
- California, Colorado, Connecticut, Delaware, Iowa, Maryland, Minnesota, Montana, Nebraska, New Hampshire Oregon, Tennessee, Texas, Utah, and Virginia residents may opt out of the “sale” of their personal information. Such residents may also opt out of the sharing or processing of their personal information for targeted advertising.
- We provide third parties such as advertisers and advertising networks (including social media networks) information including identification and demographics; device information and identifiers, such as IP address, and unique advertising identifiers and cookies; connection and usage information, such as browsing history or app usage; hashed identifiers [contact information], geolocation information, such as city; and inference data in order to enable marketing to you and delivery of targeted advertising on the NBCUniversal Services or other sites. Advertising, including targeted advertising, enables NBCUniversal to provide you certain content for free and provide relevant offers to you. The disclosure of such personal information listed above to these third parties to assist us in providing these services may be considered a “sale” of personal information under applicable law and is sharing of personal information and the processing of personal information for targeted advertising purposes.
If you or (in certain states where required by law) your authorized agent would like to opt out of NBCUniversal’s use or disclosure of your information for such purposes (to the extent this is considered a sale, share, or targeted advertising), you may do so in the footer or settings menu of the brand with which you engage by selecting “Your Privacy Choices” link.
You may still receive advertising, including personalized ads based on NBCUniversal data on the Services. On some of our websites and applications when you click the “Your Privacy Choices” link in the website footer or in the application settings menu, you will be shown a tool that allows you to opt out of the online “sales” and sharing/processing of personal information for targeted ads on the website and application. Please note, if you use different browsers, devices, or services you will need to make your elections separately. In some cases, you may also be presented with form field to complete, in those cases we ask for your email address or other information so we may add it to an appropriate suppression list. In other cases, you will be directed to this page where we provide additional information and options for you to learn more about your choices and how to opt out from interest-based advertising more broadly.
Please note, if we do not detect that you are in California, Colorado, Connecticut, Delaware, Iowa, Maryland, Minnesota, Montana, Nebraska, New Hampshire Oregon, Tennessee, Texas, Utah or Virginia, the opt out of sale or sharing/processing for targeted advertising data choices will not apply even if you take the actions described above.
Please note that if you have a legally recognized browser-based opt out preference signal turned on via your device browser (such as Global Privacy Control), we recognize such preference in accordance and to the extent required by applicable law.
Sensitive Data
We may use certain sensitive personal information as allowable by law for purposes including analytics and to enable marketing to you and the delivery of targeted advertising on the NBCUniversal Services or other sites, such displaying an ad relevant to your precise location data.
- You can change your precise geolocation permissions for our mobile apps in your mobile device settings.
Incentive Programs (California Residents Only)
The Services may offer opportunities to receive certain services or benefits such as discounts or free or extended services (such as bonus streaming time or additional videos), which may require the provision of personal information. Such opportunities could be considered a financial incentive under applicable law (each, an “Incentive Program”). When you participate in an Incentive Program, you agree to the terms of that Incentive Program, and may revoke your participation depending on the Incentive Program (e.g., by opting out of emails or terminating a streaming service). To the extent we can determine the value of your information, we consider the value of providing you with a more personalized experience as well as the expenses we incur in providing Incentive Programs that are reasonably related to the costs associated with offering the Incentives.
Third Parties List – Shine the Light (California Residents only)
California allows residents to request a list of all the third parties to which we have disclosed certain personal information (as defined by California’s Shine the Light law) during the preceding year for those third parties’ direct marketing purposes. California residents may contact us at 30 Rockefeller Plaza, New York, NY 10112, US, NBCUniversal Legal Department Attn: Chief Privacy Officer. In the body of your request, you must include: “California Shine the Light Request”, your name, a current California address including, street address, city, state, and zip code, as well as sufficient information for us to determine if the law applies to you. You will need to attest to the fact that you are a California resident. We will not accept requests by telephone, email, or facsimile, and we are not responsible for notices that are not labeled or sent properly, or that do not have complete information. California law does not require a business to respond to these requests if it has a policy in place: 1) not to disclose “personal information” to third parties for the third parties’ “direct marketing purposes” unless the customer first affirmatively agrees to that disclosure, or 2) of not disclosing the “personal information" of customers to third parties for the third parties’ direct marketing purposes if the customer has exercised an option that prevents that information from being disclosed. NBCU has such a policy and provides such an option (to the extent NBCU engages in covered activities). Please see the paragraph "Privacy Choices: Do Not Sell or Share or Process My Personal Information for Targeted Advertising” in the “Your Rights Section” in this Privacy Policy.
Nevada Residents
NBCUniversal does not engage in the following activity, however Nevada law requires us to post the following: certain Nevada consumers may opt out of the sale of “covered information” for monetary consideration to a person for that person to license or sell such information. “Covered information” includes first and last name, address, email address, phone number, Social Security Number, or an identifier that allows a specific person to be contacted either physically or online.
If you are a Nevada resident who has purchased goods or services from NBCUniversal, you may submit a request to opt out of any potential future sales under Nevada law by filling out this form. We will maintain your request in the event our practices change.
Notice to Customers of Universal Studios Japan
For customers of Universal Studios Japan, NBCUniversal and Universal Studios Japan may use your personal information jointly as follows:
- The information set forth in Section 1 of this Privacy Policy, Personal Information We Collect and Purposes
- The scope of entities who will use the personal information are set forth in Section 2 of this Privacy Policy, When We Share Your Information
For questions, requests, or complaints related to the jointly-used personal information, you may contact USJ, LLC, who is responsible for the management of the jointly used personal information, at [email protected].
For customers of Universal Studios Japan who have questions or complaints related to Universal Studios Japan’s privacy practices, you may contact Universal Studios Japan directly by emailing