Ad personalization allows you to tailor ad copy to individual members based on their LinkedIn profile information. Instead of showing the same ad to everyone, personalized ads adapt in real time to make each message more relevant and engaging.
Using data from a member’s LinkedIn profile, you can automatically insert macros like first name, company, industry, or job title macros into the ad copy. This creates a personalized experience for each viewer, increasing the likelihood of engagement and conversion.
Considerations
When using ad personalization, keep in mind the following considerations.
Ad personalization best practices
Here are some best practices for using ad personalization in your ads:
- Ensure your introductory text has the same general message as your personalized text, but without the macros.
- Personalize your copy in a way that feels natural yet engaging. Rather than only adding personalization as the first or last word in your copy, try creating messaging that incorporates personalization without feeling forced.
- For example, if you personalize your ad with someone's first name, try adding another detail, like their company or job title, to make the message feel even more tailored.
- Consider what macros resonate with your target audience.
- For example, people in senior roles often feel a stronger connection to their company and may be more engaged when they see their company name in an ad, compared to those just starting out in their careers.
- Use ad personalization sparingly and strategically. Leverage A/B Testing to understand what type and level of personalization works best for your audience.
Create ads with ad personalization
To create ads using ad personalization:
When you’re ready, you can launch your new campaign or save changes to an existing campaign. Your ads will be reviewed and, if approved, are displayed based on your campaign settings.
