With LinkedIn's Connected TV (CTV) Ads, you can use first-party data from our community of professionals to help you reach your audience on a large-screen experience.
Here's a tip
You can use any video asset, which is any video you’ve uploaded to Campaign Manager, to create CTV Ads. Keep in mind, your video must meet the CTV Ads specifications below. You can use a LinkedIn Marketing Partner to help you meet those specifications.
Specifications
The following table lists specifications your video ad must meet to be eligible to be shown on Connected TVs, and the recommended CTV Ads specifications for maximizing delivery across our network of publishing partners.
Important to know
Uploading a video that meets the recommended requirements doesn’t guarantee delivery to all publishers.
| Specifications | Values |
|---|---|
| Dimensions | General: 1920 x 1080 pixels, 1280 x 720 pixels Recommended: 1920 x 1080 pixels |
| Aspect ratio | 16:9 |
| Bit rate | General: 1.2 Mbps or higher Recommended: 15 to 40 Mbps |
| Audio | 2- channel, -23 integrated LUFS PCM (16 or 24 bit only, preferred) or AAC codec 192 Kbps minimum 48 kHz sample rate |
| Format | MP4 |
| Video duration | Min/Max: 6 seconds to 60 seconds Recommended: 6, 15, 30, 45, or 60 seconds Note: Some inventory might not accept 45 or 60 second ad formats. |
| Audio duration | Must match video |
| Max file size | 500 MB |
| Frame rate (must be constant) | 23.98, 24, 25, or 29.97, 30 fps based on native rate |
| Codec ID | H.264 |
| Chroma subsampling | General: 4:2:0 Recommended: 4:2:2 |
CTV Select program
We also offer the CTV Select program if you’re interested in partnering exclusively with NBCUniversal or Paramount publishers. Keep in mind, CTV Select is currently only available to LinkedIn managed accounts with a dedicated representative.
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