The maximum delivery (automated bidding) strategy uses machine learning to automatically bid for you while aiming to maximize the efficiency of your LinkedIn advertising budget. Based on your campaign objective, maximum delivery automatically adjusts your bid to deliver the most key results, such as clicks, impressions, conversions, or sends possible with your total budget.
Maximum delivery isn't available for campaigns that use Dynamic ad (jobs ads, spotlight ads, or follower ads) formats. Maximum delivery is available for all advertising objectives. The bid is optimized for the optimization goal selected in the bidding section of the campaign setup.
Important to know
• We recommend selecting maximum delivery bidding to gain an understanding of the performance potential of your entire budget. For example, how many results the campaign can generate for your budget.• Use the cost cap bidding strategy to better control the cost per result.
• If your campaign has a large budget and small audience size, we might show your ad to the same member more than once. This can result in a higher frequency and lower reach.
Accelerated delivery
Important to know
Accelerated delivery is currently being tested, and we’re gradually making it available, so you might not have access to it at this time.
Accelerated delivery can be used with maximum bidding to maximize reach and delivery during a live event. Accelerated delivery works to deliver your campaign budget to your target audience as quickly as possible. Also keep in mind:
- Accelerated delivery is only available for Classic ad campaigns with the engagement campaign objective using the event ad format, manual bidding strategy, and lifetime budget.
- You’ll need to create two or three Classic live event ad campaigns to run an end-to-end live event ad promotion incorporating accelerated delivery.