As an advertiser, you can use conversation assets to help you start conversations with professionals and business decision-makers using LinkedIn Messaging on both desktop and mobile devices. Conversation assets are a form of native advertising displayed to a target audience through LinkedIn Messaging. Conversation assets are only available for click-to-message ad campaigns.
Conversation assets help you reduce the time it takes to market your click-to-message ad campaigns as you can create them ahead of time and use them when needed. With conversation assets, you can set up multiple call-to-action (CTA) buttons and encourage engagement with more information in the next message.
Conversation assets can be reused across multiple click-to-message ad campaigns. You can also duplicate a conversation asset to implement modifications for different click-to-message ad campaigns. You can't edit a conversation asset in an active campaign. If you want to edit a conversation asset after the click-to-message ad begins to serve, you must pause the existing ad and create a new one.