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British GQ has been helping its readers look and feel their best since its launch way back in 1989. In the three-plus decades since, our fashion cupboard has seen enough coats to survive a nuclear winter, we’ve inhaled a heady bouquet of men’s fragrances, our watch aficionados have gazed upon some simply glorious chronometers from the show floors of Geneva, Dubai and beyond, et al. All of which goes to say that we know what we’re talking about when it comes to recommending items across a huge number of categories.
Still, it’s one thing to declare our expertise and another thing entirely to spell out why you can trust our coverage, which spans from essential SPF moisturisers to decadent Egyptian cotton bed sheets. That’s why our team of in-house writers and pool of freelancers work hard to bring you the best kit for your wardrobe, bathroom cabinet and beyond. They’re the folks who’ll try, test and ultimately review the products that are worthy of GQ’s seal of approval. So how do they do it and why should you trust them? We thought you’d never ask. Here’s everything you need to know about how British GQ tests products.