Marketing Platform

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For Enterprises
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For Small Businesses

Free and easy-to-use solutions for businesses of every size.

For Enterprises

A single platform that integrates your advertising and analytics, so you can act on customer insights faster.

Analytics
Understand your customers so you can deliver better experiences.
Tag Manager
Manage all your tags without editing code.

advertising

Campaign Manager 360
Get a complete view of all your digital media campaigns.
Display & Video 360
Reach today’s always-connected audiences wherever they are.
Search Ads 360
Get real-time data and unified insights for your search campaigns.

analytics

Analytics 360
Use advanced tools to get a deeper understanding of your customers so you can deliver better experiences.
Tag Manager 360
Manage all your tags in one place for a smarter, simpler way to oversee your marketing.

Marketing Platform

Tag Manager

Overview
Benefits
Features
Compare

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Tag management made easy.

Tag management made easy.

Manage all your website tags without editing code. Google Tag Manager delivers simple, reliable, easily integrated tag management solutions— for free.

Start for free