October 2022

Building a Business

Want to Increase Sales? Think Deeper About What You’re Really Selling

Truly successful products and services create an emotional experience for the consumer. That's what you're really selling.

By Jason Feifer

Thought Leaders

Jennifer Lopez Is Done With ‘Happy to Be Here.’ She Thinks Latina Entrepreneurs Are Undervalued, So She’s Working to Give Them $14 Billion in Loans.

Gratitude has its limits, the superstar has learned. That's a lesson she hopes to impart to the 600,000 Latina entrepreneurs she's working to fund.

By Frances Dodds

Thought Leaders

Her Company Is Worth $1 Billion. But It Began As a Way to Solve Her Own Shipping Problems.

Shippo founder Laura Behrens Wu has created a software similar to Expedia for the shipping industry.

By Nate Hopper

Thought Leaders

Kim Kardashian Says Her 20-Year Reign of Relevance Is Thanks to This One Personality Trait

The SKIMS founder knows exactly what sets her apart.

By Elizabeth Greenwood

Thought Leaders

Sallie Krawcheck Was the Queen of Wall Street, and Raised $100 Million to Launch Her Own Business. Then She Hit an Impasse She Hadn’t Seen Coming.

A little-known but common obstacle for women founders, the "Series B Cliff" can make scaling a company extremely difficult. Krawcheck is doing everything she can to help founders like herself get around it.

By Liz Brody

Thought Leaders

Ava DuVernay Built a Safety Net In Case “Hollywood Kicks Me Out”

The filmmaker started independent film distribution company ARRAY so she'd always have a "liberated territory" where she could tell stories she cared about.

By Carena Liptak

Thought Leaders

Her Family Owned an Almond Orchard in California’s Central Valley. When She Learned That Carbon Removal Could Save the Planet, She Built an Entire Industry to Make It Happen.

Today, Giana Amador's organization Carbon180 helps federal agencies with policy analysis, advises companies on investing in carbon removal, and secures billions of dollars from Congress to work towards its goal of removing tens of billions tons of carbon from the atmosphere.

By Nate Hopper

Thought Leaders

100 Women of Influence in 2022

Our annual celebration of the women leaders influencing their industries, defining our culture, and reimagining our future.

By Entrepreneur Staff

Buying a Franchise

When Her Studio Burned Down, She Taught Classes in a Church Basement. Now She Has 10 Locations.

Kika Stretch Studios is all about teaching students to relax. To succeed, its founder had to learn to do that herself.

By Madeline Garfinkle

Buying a Franchise

This Jeremiah’s Ice Owner Started a Program to Help First Responders, Veterans and Law Enforcement Officers Navigate Franchising

Christopher Harvey wanted to pass on some of his hard-won knowledge, so he started Franchising for Heroes.

By Madeline Garfinkle

Buying a Franchise

The King of Smoothie King: How An Unlikely Franchisee from Korea Bought the Company and Doubled Its Size

Wan Kim has been on one incredible journey.

By Paul Kix

Building a Business

My Dad Started His Own Lumber Business Because The Local Supplier Was Selling Damaged Wood. Here’s What That Taught Me About Mediocrity.

Sometimes, if things don't live up to our standards, we have to create something new.

By Brad Haubert

Building a Business

“Quitting Is A Virtue”: Why This Decision-Making Expert Says That Quitting Can Be A Growth Strategy

Quitting is often perceived as failing, but Annie Duke says it can be the most useful tool you have.

By Jason Feifer

Building a Business

Being Eco-Friendly Is Hard. Here, 6 Business Leaders Explain Their Most Effective Strategies.

You don't need to be a giant company to make a difference to the planet.

By Entrepreneur Staff

Building a Business

This Couple Created “HairBnb” for Salons. Now It’s in 900 Cities.

ShearShare is helping 40,000 hair professionals and businesses across the country play musical barber chairs.

By Liz Brody

Business Ideas

I Ran the First Version of TikTok. Here’s What I Learned About Spotting Viral Trends.

Follow your users' interests. They'll show you the next big thing.

By Alex Hofmann

Tech

Luggage With Legs? A Better Battery Backup? This Tech Keeps You On the Move

Never miss a deadline while you're waiting out a layover.

By Sal Vaglica

Human Resources

Can’t Afford to Hire Great Talent? No Problem — Do This Instead

From more vacation days to less meetings, there are lots of non-financial perks companies can offer to star candidates.

By Adam Bornstein