Gen Y: aka millennial ● Born 1981-1996 ● $1.4t spending power ● 86% digital buys ● Value experiences over possessions ● Fully embraced subscription services | Gen Z: AKA iGen or postmillennial ● Born 1995-2012 ● True Digital Natives  ● $450b in spending power  ● Most diverse generation in U.S. history  ● TikTok is their search engine | Gen Alpha: AKA mini-millennial ● Born 2010-2024 ● >50% owns an iPad ● $225m in greenlight accounts ● Gaming is their biggest ecosystem ● Born with AI and Voice assistants

Gen Y: aka millennial ● Born 1981-1996 ● $1.4t spending power ● 86% digital buys ● Value experiences over possessions ● Fully embraced subscription services | Gen Z: AKA iGen or postmillennial ● Born 1995-2012 ● True Digital Natives  ● $450b in spending power  ● Most diverse generation in U.S. history  ● TikTok is their search engine | Gen Alpha: AKA mini-millennial ● Born 2010-2024 ● >50% owns an iPad ● $225m in greenlight accounts ● Gaming is their biggest ecosystem ● Born with AI and Voice assistants