{"id":8096697,"date":"2018-01-28T19:17:08","date_gmt":"2018-01-29T00:17:08","guid":{"rendered":"https:\/\/www.billboard.com\/?p=8096697"},"modified":"2018-01-28T19:28:44","modified_gmt":"2018-01-29T00:28:44","slug":"cardi-b-grammy-looks-ashi-studio-designer-interview","status":"publish","type":"post","link":"https:\/\/www.billboard.com\/music\/awards\/cardi-b-grammy-looks-ashi-studio-designer-interview-8096697\/","title":{"rendered":"Designer Ashi Studio Talks Cardi B&#8217;s Grammys Looks:&nbsp;Exclusive"},"content":{"rendered":"<!-- do not apply CSS styles to this element! -->\n\t\t\t\t<div class=\"pmc-paywall\"><p>In 2018, <a href=\"\/music\/cardi-b\">Cardi B<\/a> is the&nbsp;artist to watch. From becoming the <a href=\"\/articles\/columns\/chart-beat\/8094819\/cardi-b-beyonce-five-hits-top-10-rb-hip-hop-songs-chart\">first woman with five simultaneous Top 10 hits<\/a> on <em>Billboard<\/em>&rsquo;s Hot R&amp;B\/Hip-Hop Songs chart to her <a href=\"\/articles\/news\/lifestyle\/7964602\/cardi-nyfw-looks-photos\">standout fashion looks<\/a> and beyond, it is undeniably the Bronx&rsquo;s rapper&rsquo;s time to shine.<\/p>\n<p>Now, the first time <a href=\"\/articles\/news\/grammys\/8096617\/clive-davis-pre-grammy-cardi-b-talks-migos-offset-bodak-yellow-bruno-mars\">Grammy-nominee<\/a> and her stylist <a href=\"\/articles\/news\/lifestyle\/7973981\/cardi-b-style-evolution-exclusive-interview\">Kollin Carter<\/a> are ready to dominate the <a href=\"\/grammys\">60th annual award show<\/a>&rsquo;s red carpet. For this year&rsquo;s festivities, the duo recruited Syrian designer&nbsp;<strong>Ashi<\/strong>, whose couture garments have been worn by countless A-listers in the past, including <a href=\"\/music\/lady-gaga\">Lady Gaga<\/a>, <a href=\"\/music\/celine-dion\">Celine Dion<\/a>, <a href=\"\/music\/demi-lovato\">Demi Lovato<\/a>, <a href=\"\/music\/fergie\">Fergie<\/a> and <a href=\"\/articles\/columns\/hip-hop\/8085603\/jay-z-family-feud-ava-duvernay-beyonce-blue-ivy-video\">Ava DuVernay<\/a>.<\/p>\n<p>The 25-year-old will rock three custom-fit&nbsp;Ashi Studio looks between <a href=\"\/articles\/news\/8096635\/jay-z-honored-as-clive-davis-and-recording-academys-pre-grammy-gala-beyonce-alicia-keys\">Clive Davis&rsquo; annual Pre-Grammy Gala<\/a>, the official ceremony&#39;s red carpet moment&nbsp;and inside the actual event. <em>Billboard Style<\/em> got the scoop on what went into completing Cardi&rsquo;s pieces &#8212; straight from her exclusive designer for Grammy weekend himself. Check it out below.<\/p>\n<div class=\"post-content-image \/\/ \">\n\t\n\n<figure class=\"o-figure   aligncenter aligncenter lrv-u-max-width-100p\" style=\"width:1024px\">\n\n\t\t\t\n<div class=\"c-lazy-image   lrv-u-margin-t-125 u-padding-b-10 u-margin-t-26@mobile-max lrv-u-display-inline-block lrv-u-width-100p\">\n\t\n\t\t\t<div class=\"lrv-a-crop-16x9\" style=\"padding-bottom:calc((1538\/1024)*100%);\">\n\t\n\t\t\t\t\t\t<img class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.billboard.com\/wp-content\/themes\/vip\/pmc-billboard-2021\/assets\/public\/lazyload-fallback.gif\" data-lazy-src=\"https:\/\/www.billboard.com\/wp-content\/uploads\/media\/Cardi-B-clive-davis-red-carpet-pre-grammy-2018-billboard-1240.jpg?w=1024\" alt=\"Cardi B\" data-lazy-srcset=\"https:\/\/www.billboard.com\/wp-content\/uploads\/media\/Cardi-B-clive-davis-red-carpet-pre-grammy-2018-billboard-1240.jpg 1240w, https:\/\/www.billboard.com\/wp-content\/uploads\/media\/Cardi-B-clive-davis-red-carpet-pre-grammy-2018-billboard-1240.jpg?resize=200,300 200w\" data-lazy-sizes=\"(min-width: 87.5rem) 1000px, (min-width: 78.75rem) 681px, (min-width: 48rem) 450px, (max-width: 48rem) 100vw\" height=\"1538\" width=\"1024\" decoding=\"async\">\n\t\t\t\n\t\t\t<\/div>\n\t\n\t<\/div>\n\t\n\t\t\t\n\t\t\t\n<figcaption class=\"c-figcaption  lrv-u-flex lrv-u-flex-direction-column a-font-accent-xs lrv-u-color-black u-margin-t-n4px lrv-u-padding-lr-00@mobile-max lrv-u-padding-b-1 u-font-size-11 u-line-height-19px u-word-spacing-n0156px u-letter-spacing-0026 u-padding-b-0625@mobile-max\">\n\t\n\t\t\t\t\t<span class=\"\">Cardi B attends the Clive Davis and Recording Academy Pre-Grammy Gala and Grammy Salute to Industry Icons Honoring Jay-Z on Jan. 27, 2018 in New York City.&nbsp;<\/span>\n\t\t\n\t\t\t\t\t\t\t\t\t<cite class=\"u-letter-spacing-0094 lrv-u-text-transform-uppercase lrv-u-font-size-10 u-margin-t-2px\">Jeff Kravitz\/FilmMagic<\/cite>\n\t\t\t\t\t\n\t\t\n\t\t<\/figcaption>\n\n\t\t\t\n<\/figure>\n\n<\/div>\n\n<p><strong>So what was your inspiration for designing Cardi&rsquo;s pieces?<\/strong><\/p>\n<p>She asked for a memorable red carpet moment, and I was delighted to fulfill her wish by designing a big fashionable statement gown. I was inspired by her outspoken, comedian-by-heart character. She has a sense for fashion and is not afraid to experiment, and her fierce personality and self-confidence are definitely her fortes.<\/p>\n<p><strong>Do you have a favorite piece that she&rsquo;ll be wearing?<\/strong><\/p>\n<p>This is like asking a parent&nbsp;&ldquo;Who&rsquo;s your favorite child?&rdquo; Each piece is different and beautiful in its own way, whether it be a simple, feminine, body-hugging silhouette or a voluminous structure.<\/p>\n<p><strong>Totally understand! We imagine as a designer you feel connected to each piece in some way or another. How long did design and then construction of the pieces take from start to finish?<\/strong><\/p>\n<p>The main dress took approximately two to three&nbsp;weeks, a total of 150 hours, and six&nbsp;main couture seamstresses working on it.<\/p>\n<p><strong>Wow! So is there anything different about your creative process working with an artist like Cardi vs. other artists you design special pieces for?<\/strong><\/p>\n<p>Our esthetic is couture with a modern twist, and Cardi B definitely has the edge and personality to wear such avant-garde designs, which we&nbsp;kept in mind.<\/p>\n<div class=\"post-content-image \/\/ \">\n\t\n\n<figure class=\"o-figure   aligncenter aligncenter lrv-u-max-width-100p\" style=\"width:1024px\">\n\n\t\t\t\n<div class=\"c-lazy-image   lrv-u-margin-t-125 u-padding-b-10 u-margin-t-26@mobile-max lrv-u-display-inline-block lrv-u-width-100p\">\n\t\n\t\t\t<div class=\"lrv-a-crop-16x9\" style=\"padding-bottom:calc((1538\/1024)*100%);\">\n\t\n\t\t\t\t\t\t<img class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.billboard.com\/wp-content\/themes\/vip\/pmc-billboard-2021\/assets\/public\/lazyload-fallback.gif\" data-lazy-src=\"https:\/\/www.billboard.com\/wp-content\/uploads\/media\/cardi-b-grammys-red-carpet-2018-billboard-1240.jpg?w=1024\" alt=\"Cardi B\" data-lazy-srcset=\"https:\/\/www.billboard.com\/wp-content\/uploads\/media\/cardi-b-grammys-red-carpet-2018-billboard-1240.jpg 1240w, https:\/\/www.billboard.com\/wp-content\/uploads\/media\/cardi-b-grammys-red-carpet-2018-billboard-1240.jpg?resize=200,300 200w\" data-lazy-sizes=\"(min-width: 87.5rem) 1000px, (min-width: 78.75rem) 681px, (min-width: 48rem) 450px, (max-width: 48rem) 100vw\" height=\"1538\" width=\"1024\" decoding=\"async\">\n\t\t\t\n\t\t\t<\/div>\n\t\n\t<\/div>\n\t\n\t\t\t\n\t\t\t\n<figcaption class=\"c-figcaption  lrv-u-flex lrv-u-flex-direction-column a-font-accent-xs lrv-u-color-black u-margin-t-n4px lrv-u-padding-lr-00@mobile-max lrv-u-padding-b-1 u-font-size-11 u-line-height-19px u-word-spacing-n0156px u-letter-spacing-0026 u-padding-b-0625@mobile-max\">\n\t\n\t\t\t\t\t<span class=\"\">Cardi B attends the 60th Annual Grammy Awards at Madison Square Garden on Jan. 28, 2018 in New York City.<\/span>\n\t\t\n\t\t\t\t\t\t\t\t\t<cite class=\"u-letter-spacing-0094 lrv-u-text-transform-uppercase lrv-u-font-size-10 u-margin-t-2px\">Kevin Mazur\/Getty Images for NARAS<\/cite>\n\t\t\t\t\t\n\t\t\n\t\t<\/figcaption>\n\n\t\t\t\n<\/figure>\n\n<\/div>\n\n<p><strong>Is there anything particularly special about any of Cardi&rsquo;s pieces that you&rsquo;re excited about?<\/strong><\/p>\n<p>Each piece is very different and portrays the different sides of a woman: the bold, the sensual and the dramatic. I guess you can say that all of them are special because together, they make up the main components of a woman&rsquo;s essence.<\/p>\n<p><strong>What do you think&nbsp;Cardi&nbsp;will bring to your designs?<\/strong><\/p>\n<p>I&rsquo;m happy that she and&nbsp;Kollin&nbsp;approached me and chose to wear my designs, and I definitely think that she will bring a certain sense of&nbsp;originality and character to each piece.<\/p>\n<p><strong>Is there anything&nbsp;you like about designing pieces for an event like the Grammys specifically?<\/strong><\/p>\n<p>The Grammy red carpet allows more room to be creative and theatrical and dramatic and to really make a fashion statement.<\/p>\n<p><a href=\"\/grammys\" onclick=\"_gaq.push(['_trackEvent','InlineCirculation','2018GrammyAwards']);\" target=\"_blank\"><img decoding=\"async\" alt=\"2018 Grammy Awards\" src=\"https:\/\/www.billboard.com\/wp-content\/uploads\/media\/grammys-2018-recirc-billboard.jpg\" width=\"620\" \/><\/a><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Billboard Style got the scoop on what went into completing Cardi B&#8217;s Grammy outfits &#8212; straight from her designer.<\/p>\n","protected":false},"author":5,"featured_media":9242498,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exclude_post_from_river":false,"authors":[],"contributors":[],"styled_by":[],"_image_credit":"","_wp_attachment_image_alt":"","pmc_selected_wwd_video_media":"","pmc_top_video_source":"","pmc_top_video_duration":"","wwd_top_video_source":"","wwd_top_video_duration":"","pmc_selected_featured_media":"","pmc_selected_video_media":"","pmc_selected_variety_video_media":"","variety_top_video_source":"","variety_top_video_duration":"","pmc_featured_media_has_alt_text":false,"_pmc_featured_animated_media_id":0,"_pmc_featured_video_override_data":"[connatix 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Ashi Studio Talks Cardi B&#8217;s Grammys Looks:&nbsp;Exclusive","url":"http:\/\/www.billboard.com\/music\/awards\/cardi-b-grammy-looks-ashi-studio-designer-interview-8096697\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/www.billboard.com\/music\/awards\/cardi-b-grammy-looks-ashi-studio-designer-interview-8096697\/"},"thumbnailUrl":"https:\/\/www.billboard.com\/wp-content\/uploads\/media\/02-cardi-b-grammys-red-carpet-2018-billboard-1548.jpg?w=150&h=150&crop=1","image":{"@type":"ImageObject","url":"https:\/\/www.billboard.com\/wp-content\/uploads\/media\/02-cardi-b-grammys-red-carpet-2018-billboard-1548.jpg"},"articleSection":"Awards","author":[{"@type":"Person","name":"Yasmine Gray"}],"creator":["Yasmine Gray"],"publisher":{"@type":"Organization","name":"Billboard","logo":""},"keywords":["grammys"],"dateCreated":"2018-01-29T00:17:08Z","datePublished":"2018-01-29T00:17:08Z","dateModified":"2018-01-29T00:28:44Z","pmc-gallery-linked-gallery":{}},"rendered":"