{"id":1235112504,"date":"2022-07-11T12:38:44","date_gmt":"2022-07-11T16:38:44","guid":{"rendered":"https:\/\/www.billboard.com\/?p=1235112504"},"modified":"2022-07-11T12:38:44","modified_gmt":"2022-07-11T16:38:44","slug":"ovy-on-the-drums-talks-provenza-karol-g-interview","status":"publish","type":"post","link":"https:\/\/www.billboard.com\/music\/latin\/ovy-on-the-drums-talks-provenza-karol-g-interview-1235112504\/","title":{"rendered":"Ovy on the Drums Says Making &#8216;Provenza&#8217; With Karol G Is &#8216;Something I&#8217;ve Never Done In My&nbsp;Career&#8217;"},"content":{"rendered":"<!-- do not apply CSS styles to this element! -->\n\t\t\t\t<div class=\"pmc-paywall\"><p>Top producer <a  href=\"https:\/\/www.billboard.com\/artist\/ovy-on-the-drums\/\"  >Ovy on the Drums<\/a> gets candid in a recent interview with <em>Billboard,<\/em> in which he shares how he became <a  href=\"https:\/\/www.billboard.com\/artist\/karol-g\/\"  >Karol G<\/a>&#8216;s go-to producer.<\/p>\n<p>Their latest collaborative effort, &#8220;Provenza,&#8221; powered by an afro-house beat, currently sits at No. 4 on the Hot Latin Songs chart (dated July 9), and is a testament to both Karol and Ovy&#8217;s commitment to think outside the box and experiment with other genres outside of reggaeton.<\/p>\n<p>&#8220;It wasn&#8217;t too long from production to the release date. It went really really fast. I would categorize &#8216;Provenza&#8217; as an afro-house, something like that. It&#8217;s something I&#8217;ve never done in my career,&#8221; he says about the song released in April.<\/p>\n<p>&#8220;Provenza&#8217;s&#8221; chart-topping success comes on the heels of Ovy&#8217;s other smash hit he produced for <a  href=\"https:\/\/www.billboard.com\/artist\/becky-g\/\"  >Becky G<\/a>, &#8220;MAMIII,&#8221; which features Karol. &#8220;Before sending it to Becky G, I showed it to Karol. I always show her all my songs &#8212; I love her opinion so I showed it to her first,&#8221; Ovy explains. &#8220;She loved it. And she thought it fit Becky perfectly. Then, when I was in the studio with Becky G, she asked when there would be a collab between both Gs. I figured &#8216;MAMIII&#8217; would be the perfect opportunity.&#8221;<\/p>\n<p>Ovy (born Daniel Echavarria Oviedo) also talks about the partnership he recently signed with Warner Music Latina, which aims to take his music career to &#8220;a higher level of expansion,&#8221; according to the label. The deal will focus on Ovy as a producer and artist. &#8220;Having an album as a producer has always been a dream. And now it&#8217;s a reality,&#8221; he says. &#8220;[Now] it&#8217;s going to be Ovy on the Drums as producer\/artist. For example, Ovy on the Drums featuring Karol G. The focus is now on me as both.&#8221;<\/p>\n<p>In his chat with <em>Billboard<\/em>, Ovy also talks about his humble beginnings, how his sound has evolved, and why it&#8217;s important for him to be from Medell\u00edn and carry his sound around the globe. Watch the interview above, and stick around until the very end for a game of rapid-fire questions with Ovy on the Drums.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The Colombian producer also tells the story behind the smash hit &#8220;MAMIII.&#8221; <\/p>\n","protected":false},"author":3012,"featured_media":9493684,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exclude_post_from_river":false,"authors":[],"contributors":[],"styled_by":[],"_image_credit":"","_wp_attachment_image_alt":"","pmc_selected_wwd_video_media":"","pmc_top_video_source":"","pmc_top_video_duration":"","wwd_top_video_source":"","wwd_top_video_duration":"","pmc_selected_featured_media":"","pmc_selected_video_media":"","pmc_selected_variety_video_media":"","variety_top_video_source":"","variety_top_video_duration":"","pmc_featured_media_has_alt_text":false,"_pmc_featured_animated_media_id":0,"_pmc_featured_video_override_data":"[connatix c77dbec4-2522-4a43-84bf-65fd61bed0b5]","_pmc_featured_video_override_url":"","_pmc_featured_video_response_data":"","pmc-gallery-linked-gallery":{},"pmc_list_item_description":"","primary_category":"","primary_vertical":"","_mt_pmc_exclude_from_seo":"off","_pmc_opengraph_title":"","_pmc_opengraph_description":"","categories":8695068,"subcategories":8546629,"pmc-gallery":[],"thr_post_headlines":"","_variety-sub-heading":"","mt_seo_title":"Ovy on the Drums Talks Making 'Provenza' With Karol G: Watch","mt_seo_description":"Top producer Ovy on the Drums talks to Billboard about making \"Provenza\" with Karol G and the story behind the smash hit \"MAMIII.\"","mt_pmc_exclude_from_seo":"off","_pmc_canonical_override":"","instant_articles_should_submit_post":false,"_pmc_newsletter_bna_selected_alerts":[],"_pmc_newsletter_bna_subject_override":"","_pmc_newsletter_bna_alert_configs":[],"_pmc_newsletter_bna_send_override":false,"_sailthru_selected_alerts":[],"_sailthru_send_override":false,"_sailthru_alert_subject":"","_sailthru_breaking_news_meta_data":[],"experimental_features_inline_styles":"","linked_video_id":"","pmc_hubs_hide_header":false,"_billboard_badge":"0","override_apple_news_title":"","bb_linked_en_post_id":0,"override_post_title":"","override_post_excerpt":"","apple_news_api_created_at":"2022-07-11T16:38:48Z","apple_news_api_id":"e62aced0-62b9-4201-8419-c273bcc0b697","apple_news_api_modified_at":"2022-07-11T16:38:48Z","apple_news_api_revision":"AAAAAAAAAAD\/\/\/\/\/\/\/\/\/\/w==","apple_news_api_share_url":"https:\/\/apple.news\/A5irO0GK5QgGEGcJzvMC2lw","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"_pitched":false,"_pitched_by":"","_pitched_timestamp":"","_pitched_by_name":"","_pmc_automated_related_links":{"settings":{"module_name":"Related","hide_box":0},"data":[{"url":"https:\/\/www.billboard.com\/pro\/karol-g-provenza-billboard-latin-charts\/","id":1235110928,"title":"Karol G\u2019s \u2018Provenza\u2019 Continues Winning Streak Across Billboard Latin Charts","automated":false}]},"overlay_text_placement":[],"overlay_text_one":[],"overlay_text_two":[],"pmc_multiple_products_title":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[8546629,8695068],"tags":[8560142,8560913],"post_format":[],"_post-options":[],"pmc_ads_suppression":[],"artist":[7347518,8525422],"story-arc":[],"editorial":[],"coauthors":[8695211],"class_list":["post-1235112504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latin","category-music","tag-bblatin","tag-espanol","artist-karol-g","artist-ovy-on-the-drums"],"apple_news_notices":[],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/www.billboard.com\/music\/latin\/ovy-on-the-drums-talks-provenza-karol-g-interview-1235112504\/","meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Ovy on the Drums Says Making &#8216;Provenza&#8217; 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