{"id":8456019,"date":"2018-05-15T09:03:00","date_gmt":"2018-05-15T13:03:00","guid":{"rendered":"https:\/\/www.billboard.com\/?p=8456019"},"modified":"2018-05-15T09:44:35","modified_gmt":"2018-05-15T13:44:35","slug":"marc-anthony-touring-deal-cmn","status":"publish","type":"billboard_pro_post","link":"https:\/\/www.billboard.com\/pro\/marc-anthony-touring-deal-cmn\/","title":{"rendered":"Marc Anthony Signs $160 Million Touring Deal With CMN:&nbsp;Exclusive"},"content":{"rendered":"<!-- do not apply CSS styles to this element! -->\n\t\t\t\t<div class=\"pmc-paywall\"><p>Superstar Marc Anthony has signed an enormous, multimillion-dollar, multi-year touring arrangement with his longtime concert promoter, CMN, the largest producer of Latin music concerts and events in the U.S.<\/p>\n<p>The deal will give Marc Anthony at least $160 million, including guaranteed income and performance bonuses, making it perhaps the most lucrative touring deal ever for a Latin artist. Under the new agreement, CMN will serve as Anthony&lsquo;s exclusive concert promoter throughout North America, Central America, South America and the Caribbean encompassing several touring cycles. In Europe, CMN will co-promote concerts with Magnus Talent Agency, the booking agency of Magnus Media, the entertainment company founded by Marc Anthony with veteran agent Michel Vega.<\/p>\n<p>&ldquo;Our unprecedented partnership with Marc unites an iconic musical treasure with the world&#39;s top multicultural live entertainment and branding resources to drive innovation on a global basis,&rdquo; said Henry C\u00e1rdenas, president of CMN.<\/p>\n\n<div class=\"injected-related-story \/\/ lrv-u-display-inline-block lrv-u-width-100p lrv-u-margin-t-2 u-margin-t-26@mobile-max u-margin-b-0.875@mobile-max u-margin-b-150@tablet u-border-t-12 lrv-u-padding-t-025 u-padding-b-1.313 lrv-u-padding-b-125@mobile-max lrv-u-border-color-black\" >\n\t\t\t<div class=\"\">\n\t\t\t\n<h3 id=\"title-of-a-story\" class=\"c-title  lrv-a-unstyle-link lrv-u-whitespace-nowrap u-font-weight-700 lrv-u-display-inline-block u-line-height-18px a-font-accent u-letter-spacing-0225 u-font-size-16 lrv-u-color-black lrv-u-text-transform-uppercase u-article-badge-underline a-article-esp u-display-inline-flex lrv-u-margin-b-1@mobile-max u-margin-b-9@tablet\">\n\n\t\n\t\n\t\t\n\t\t\t\t\tRelated\t\t\n\t\n<\/h3>\n\t\t<\/div>\n\t\t<div class=\"injected-related-story-wrapper lrv-u-flex lrv-u-justify-content-space-between lrv-u-padding-tb-050@desktop a-children-border-vertical a-children-border--grey a-children-border-width-050\">\n\t\t\t\t\t\n<div class=\"o-card \">\n\n\t\t\t<a tabindex=\"0\" href=\"https:\/\/www.billboard.com\/music\/latin\/maestro-cares-foundation-2018-gala-marc-anthony-maluma-8240351\/\" class=\"lrv-u-color-black:hover lrv-u-flex u-flex-direction-column@desktop\"\n\t\t\t\t\t>\n\t\n\t\n\t\n\t\t\t\t\t\n<div class=\"c-lazy-image  lrv-u-margin-b-075 lrv-u-margin-b-00@mobile-max u-width-130px@mobile-max\">\n\t\n\t\t\t<div class=\"a-crop-6x4 a-crop-3x2@mobile-max\" style=\"\">\n\t\n\t\t\t\t\t\t<img class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"\" data-lazy-src=\"https:\/\/www.billboard.com\/wp-content\/uploads\/media\/marc-anthony-and-maluma-2018-a-billboard-1548.jpg?w=237&#038;h=147&#038;crop=1\" alt=\"Marc Anthony Signs $160 Million Touring Deal | Billboard\" data-lazy-srcset=\"\" data-lazy-sizes=\"auto\" height=\"\" width=\"\" decoding=\"async\">\n\t\t\t\n\t\t\t<\/div>\n\t\n\t<\/div>\n\t\t\n\t\t\n\t\t\n\t<div class=\"o-card__content \">\n\t\t\n\t\t\n\t\t\t\t\t\n<span class=\"c-span  lrv-u-whitespace-nowrap\">\n\n\t\n<\/span>\n\t\t\n\t\t<div class=\"o_category \">\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"c_title \">\n\t\t\t\t\t\t\t\n<h3 id=\"title-of-a-story\" class=\"c-title  a-font-basic-fancy u-font-size-15 u-font-size-15.5@mobile-max u-line-height-22px u-padding-r-0.188@desktop u-word-spacing-0013 u-line-height-22.5px@mobile-max a-truncate-ellipsis-4line@mobile-max a-truncate-ellipsis-3line\">\n\n\t\n\t\n\t\t\n\t\t\t\t\tHot Kisses, Great Causes: Best Moments From Marc Anthony&#039;s 2018 Maestro Cares Gala\t\t\n\t\n<\/h3>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\n\t\t\t\t\t\n<time class=\"c-timestamp  \"\n\tdatetime=\"00:00-YY-DD-MM\"\n\t\t>\n\t\t\n<\/time>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t\t<\/a>\n\t\n<\/div>\n\t\t\t\t\t\t\t\n<div class=\"o-card \">\n\n\t\t\t<a tabindex=\"0\" href=\"https:\/\/www.billboard.com\/music\/music-news\/selena-gomez-demi-lovato-friendship-1236370661\/\" class=\"lrv-u-color-black:hover lrv-u-flex u-flex-direction-column@desktop\"\n\t\t\t\t\t>\n\t\n\t\n\t\n\t\t\t\t\t\n<div class=\"c-lazy-image  lrv-u-margin-b-075 lrv-u-margin-b-00@mobile-max u-width-130px@mobile-max\">\n\t\n\t\t\t<div class=\"a-crop-6x4 a-crop-3x2@mobile-max\" style=\"\">\n\t\n\t\t\t\t\t\t<img class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"\" data-lazy-src=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2026\/10\/selena-gomez-demi-lovato-rare-beauty-screenshot-billboard-1800.jpg?w=237&#038;h=147&#038;crop=1\" alt=\"Selena Gomez and Demi Lovato\" data-lazy-srcset=\"\" data-lazy-sizes=\"auto\" height=\"\" width=\"\" decoding=\"async\">\n\t\t\t\n\t\t\t<\/div>\n\t\n\t<\/div>\n\t\t\n\t\t\n\t\t\n\t<div class=\"o-card__content \">\n\t\t\n\t\t\n\t\t\t\t\t\n<span class=\"c-span  lrv-u-whitespace-nowrap\">\n\n\t\n<\/span>\n\t\t\n\t\t<div class=\"o_category \">\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"c_title \">\n\t\t\t\t\t\t\t\n<h3 id=\"title-of-a-story\" class=\"c-title  a-font-basic-fancy u-font-size-15 u-font-size-15.5@mobile-max u-line-height-22px u-padding-r-0.188@desktop u-word-spacing-0013 u-line-height-22.5px@mobile-max a-truncate-ellipsis-4line@mobile-max a-truncate-ellipsis-3line\">\n\n\t\n\t\n\t\t\n\t\t\t\t\tSelena Gomez Celebrates &#039;Ups &amp; Downs&#039; With Demi Lovato: &#039;I&#039;m Proud of What We&#039;ve Been Through&#039;\t\t\n\t\n<\/h3>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\n\t\t\t\t\t\n<time class=\"c-timestamp  \"\n\tdatetime=\"00:00-YY-DD-MM\"\n\t\t>\n\t\t\n<\/time>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t\t<\/a>\n\t\n<\/div>\n\t\t\t\t\t\t\t\n<div class=\"o-card \">\n\n\t\t\t<a tabindex=\"0\" href=\"https:\/\/www.billboard.com\/music\/music-news\/leah-barylsky-rufus-du-sol-camerwoman-inhale-exhale-tour-1236370639\/\" class=\"lrv-u-color-black:hover lrv-u-flex u-flex-direction-column@desktop\"\n\t\t\t\t\t>\n\t\n\t\n\t\n\t\t\t\t\t\n<div class=\"c-lazy-image  lrv-u-margin-b-075 lrv-u-margin-b-00@mobile-max u-width-130px@mobile-max\">\n\t\n\t\t\t<div class=\"a-crop-6x4 a-crop-3x2@mobile-max\" style=\"\">\n\t\n\t\t\t\t\t\t<img class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"\" data-lazy-src=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2026\/10\/Billboard_Rufus-du-Sol_Leah.jpg?w=237&#038;h=147&#038;crop=1\" alt=\"Leah Barylsky onstage with R\u00fcf\u00fcs du Sol&#039;s Jon George\" data-lazy-srcset=\"\" data-lazy-sizes=\"auto\" height=\"\" width=\"\" decoding=\"async\">\n\t\t\t\n\t\t\t<\/div>\n\t\n\t<\/div>\n\t\t\n\t\t\n\t\t\n\t<div class=\"o-card__content \">\n\t\t\n\t\t\n\t\t\t\t\t\n<span class=\"c-span  lrv-u-whitespace-nowrap\">\n\n\t\n<\/span>\n\t\t\n\t\t<div class=\"o_category \">\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"c_title \">\n\t\t\t\t\t\t\t\n<h3 id=\"title-of-a-story\" class=\"c-title  a-font-basic-fancy u-font-size-15 u-font-size-15.5@mobile-max u-line-height-22px u-padding-r-0.188@desktop u-word-spacing-0013 u-line-height-22.5px@mobile-max a-truncate-ellipsis-4line@mobile-max a-truncate-ellipsis-3line\">\n\n\t\n\t\n\t\t\n\t\t\t\t\tMeet Leah Barylsky, the Woman Behind the Camera - And On the Stage -- During R\u00fcf\u00fcs Du Sol&#039;s Record-Breaking Tour\t\t\n\t\n<\/h3>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\n\t\t\t\t\t\n<time class=\"c-timestamp  \"\n\tdatetime=\"00:00-YY-DD-MM\"\n\t\t>\n\t\t\n<\/time>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t\t<\/a>\n\t\n<\/div>\n\t\t<\/div>\n<\/div>\n\n<p>The new agreement will cover Anthony&rsquo;s next global tour, slated to kick off later this year.<\/p>\n<p>CMN has long been Marc Anthony&rsquo;s concert promoter worldwide, and Anthony has long been one of the top and most consistent touring acts in the market, with a steady schedule of sold-out arena and stadium dates every single year. In fact, Anthony and Cardenas have such a longstanding, solid relationship that they created the <a href=\"\/articles\/columns\/latin\/8236953\/marc-anthony-henry-cardenas-maestro-cares-interview\">Maestro Cares Foundation<\/a> together and host an annual gala every year in New York City.<\/p>\n\n<div class=\"injected-related-story \/\/ lrv-u-display-inline-block lrv-u-width-100p lrv-u-margin-t-2 u-margin-t-26@mobile-max u-margin-b-0.875@mobile-max u-margin-b-150@tablet u-border-t-12 lrv-u-padding-t-025 u-padding-b-1.313 lrv-u-padding-b-125@mobile-max lrv-u-border-color-black\" >\n\t\t\t<div class=\"\">\n\t\t\t\n<h3 id=\"title-of-a-story\" class=\"c-title  lrv-a-unstyle-link lrv-u-whitespace-nowrap u-font-weight-700 lrv-u-display-inline-block u-line-height-18px a-font-accent u-letter-spacing-0225 u-font-size-16 lrv-u-color-black lrv-u-text-transform-uppercase u-article-badge-underline a-article-esp u-display-inline-flex lrv-u-margin-b-1@mobile-max u-margin-b-9@tablet\">\n\n\t\n\t\n\t\t\n\t\t\t\t\tRelated\t\t\n\t\n<\/h3>\n\t\t<\/div>\n\t\t<div class=\"injected-related-story-wrapper lrv-u-flex lrv-u-justify-content-space-between lrv-u-padding-tb-050@desktop a-children-border-vertical a-children-border--grey a-children-border-width-050\">\n\t\t\t\t\t\n<div class=\"o-card \">\n\n\t\t\t<a tabindex=\"0\" href=\"https:\/\/www.billboard.com\/music\/latin\/marc-anthony-jennifer-lopez-humanitarian-somos-una-voz-7980831\/\" class=\"lrv-u-color-black:hover lrv-u-flex u-flex-direction-column@desktop\"\n\t\t\t\t\t>\n\t\n\t\n\t\n\t\t\t\t\t\n<div class=\"c-lazy-image  lrv-u-margin-b-075 lrv-u-margin-b-00@mobile-max u-width-130px@mobile-max\">\n\t\n\t\t\t<div class=\"a-crop-6x4 a-crop-3x2@mobile-max\" style=\"\">\n\t\n\t\t\t\t\t\t<img class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"\" data-lazy-src=\"https:\/\/www.billboard.com\/wp-content\/uploads\/media\/Marc-Anthony-Jennifer-Lopez-2012-vegas-billboard-1548.jpg?w=237&#038;h=147&#038;crop=1\" alt=\"Jennifer Lopez and Marc Anthony\" data-lazy-srcset=\"\" data-lazy-sizes=\"auto\" height=\"\" width=\"\" decoding=\"async\">\n\t\t\t\n\t\t\t<\/div>\n\t\n\t<\/div>\n\t\t\n\t\t\n\t\t\n\t<div class=\"o-card__content \">\n\t\t\n\t\t\n\t\t\t\t\t\n<span class=\"c-span  lrv-u-whitespace-nowrap\">\n\n\t\n<\/span>\n\t\t\n\t\t<div class=\"o_category \">\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"c_title \">\n\t\t\t\t\t\t\t\n<h3 id=\"title-of-a-story\" class=\"c-title  a-font-basic-fancy u-font-size-15 u-font-size-15.5@mobile-max u-line-height-22px u-padding-r-0.188@desktop u-word-spacing-0013 u-line-height-22.5px@mobile-max a-truncate-ellipsis-4line@mobile-max a-truncate-ellipsis-3line\">\n\n\t\n\t\n\t\t\n\t\t\t\t\tMarc Anthony and Jennifer Lopez Plan Major Humanitarian Relief Campaign &#039;Somos Una Voz&#039;\t\t\n\t\n<\/h3>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\n\t\t\t\t\t\n<time class=\"c-timestamp  \"\n\tdatetime=\"00:00-YY-DD-MM\"\n\t\t>\n\t\t\n<\/time>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t\t<\/a>\n\t\n<\/div>\n\t\t\t\t\t\t\t\n<div class=\"o-card \">\n\n\t\t\t<a tabindex=\"0\" href=\"https:\/\/www.billboard.com\/music\/music-news\/selena-gomez-demi-lovato-friendship-1236370661\/\" class=\"lrv-u-color-black:hover lrv-u-flex u-flex-direction-column@desktop\"\n\t\t\t\t\t>\n\t\n\t\n\t\n\t\t\t\t\t\n<div class=\"c-lazy-image  lrv-u-margin-b-075 lrv-u-margin-b-00@mobile-max u-width-130px@mobile-max\">\n\t\n\t\t\t<div class=\"a-crop-6x4 a-crop-3x2@mobile-max\" style=\"\">\n\t\n\t\t\t\t\t\t<img class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"\" data-lazy-src=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2026\/10\/selena-gomez-demi-lovato-rare-beauty-screenshot-billboard-1800.jpg?w=237&#038;h=147&#038;crop=1\" alt=\"Selena Gomez and Demi Lovato\" data-lazy-srcset=\"\" data-lazy-sizes=\"auto\" height=\"\" width=\"\" decoding=\"async\">\n\t\t\t\n\t\t\t<\/div>\n\t\n\t<\/div>\n\t\t\n\t\t\n\t\t\n\t<div class=\"o-card__content \">\n\t\t\n\t\t\n\t\t\t\t\t\n<span class=\"c-span  lrv-u-whitespace-nowrap\">\n\n\t\n<\/span>\n\t\t\n\t\t<div class=\"o_category \">\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"c_title \">\n\t\t\t\t\t\t\t\n<h3 id=\"title-of-a-story\" class=\"c-title  a-font-basic-fancy u-font-size-15 u-font-size-15.5@mobile-max u-line-height-22px u-padding-r-0.188@desktop u-word-spacing-0013 u-line-height-22.5px@mobile-max a-truncate-ellipsis-4line@mobile-max a-truncate-ellipsis-3line\">\n\n\t\n\t\n\t\t\n\t\t\t\t\tSelena Gomez Celebrates &#039;Ups &amp; Downs&#039; With Demi Lovato: &#039;I&#039;m Proud of What We&#039;ve Been Through&#039;\t\t\n\t\n<\/h3>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\n\t\t\t\t\t\n<time class=\"c-timestamp  \"\n\tdatetime=\"00:00-YY-DD-MM\"\n\t\t>\n\t\t\n<\/time>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t\t<\/a>\n\t\n<\/div>\n\t\t\t\t\t\t\t\n<div class=\"o-card \">\n\n\t\t\t<a tabindex=\"0\" href=\"https:\/\/www.billboard.com\/music\/music-news\/leah-barylsky-rufus-du-sol-camerwoman-inhale-exhale-tour-1236370639\/\" class=\"lrv-u-color-black:hover lrv-u-flex u-flex-direction-column@desktop\"\n\t\t\t\t\t>\n\t\n\t\n\t\n\t\t\t\t\t\n<div class=\"c-lazy-image  lrv-u-margin-b-075 lrv-u-margin-b-00@mobile-max u-width-130px@mobile-max\">\n\t\n\t\t\t<div class=\"a-crop-6x4 a-crop-3x2@mobile-max\" style=\"\">\n\t\n\t\t\t\t\t\t<img class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"\" data-lazy-src=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2026\/10\/Billboard_Rufus-du-Sol_Leah.jpg?w=237&#038;h=147&#038;crop=1\" alt=\"Leah Barylsky onstage with R\u00fcf\u00fcs du Sol&#039;s Jon George\" data-lazy-srcset=\"\" data-lazy-sizes=\"auto\" height=\"\" width=\"\" decoding=\"async\">\n\t\t\t\n\t\t\t<\/div>\n\t\n\t<\/div>\n\t\t\n\t\t\n\t\t\n\t<div class=\"o-card__content \">\n\t\t\n\t\t\n\t\t\t\t\t\n<span class=\"c-span  lrv-u-whitespace-nowrap\">\n\n\t\n<\/span>\n\t\t\n\t\t<div class=\"o_category \">\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"c_title \">\n\t\t\t\t\t\t\t\n<h3 id=\"title-of-a-story\" class=\"c-title  a-font-basic-fancy u-font-size-15 u-font-size-15.5@mobile-max u-line-height-22px u-padding-r-0.188@desktop u-word-spacing-0013 u-line-height-22.5px@mobile-max a-truncate-ellipsis-4line@mobile-max a-truncate-ellipsis-3line\">\n\n\t\n\t\n\t\t\n\t\t\t\t\tMeet Leah Barylsky, the Woman Behind the Camera - And On the Stage -- During R\u00fcf\u00fcs Du Sol&#039;s Record-Breaking Tour\t\t\n\t\n<\/h3>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\n\t\t\t\t\t\n<time class=\"c-timestamp  \"\n\tdatetime=\"00:00-YY-DD-MM\"\n\t\t>\n\t\t\n<\/time>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n\t\t<\/a>\n\t\n<\/div>\n\t\t<\/div>\n<\/div>\n\n<p>The new deal solidifies the alliance and hints at expanding marketing, branding and sponsorship opportunities.<\/p>\n<p>&quot;Henry and I started in this industry 30 years ago. Always with an eye on changing the status quo,&rdquo; said Anthony. &quot;He and his team represent absolute quality and efficiency, with an eye on innovative approaches to the touring experience.&rdquo;<\/p>\n<p>&ldquo;We are thrilled to have reached this historic agreement with CMN on behalf of our flagship client Marc Anthony,&rdquo; said Magnus CEO Michel Vega, who founded Magnus with Marc Anthony in 2015. &ldquo;It&rsquo;s proof positive of his iconic status and confirms his position at the pinnacle of the live entertainment world. CMN has been an integral part of his career development and this was a natural evolution of a longstanding relationship.&rdquo;<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Marc Anthony Signs $160 Million Touring deal with CMN. <\/p>\n","protected":false},"author":3033,"featured_media":9253733,"comment_status":"open","ping_status":"open","template":"","meta":{"_exclude_post_from_river":false,"authors":[],"contributors":[],"styled_by":[],"_image_credit":"","_wp_attachment_image_alt":"","pmc_selected_wwd_video_media":"","pmc_top_video_source":"","pmc_top_video_duration":"","wwd_top_video_source":"","wwd_top_video_duration":"","pmc_selected_featured_media":"","pmc_selected_video_media":"","pmc_selected_variety_video_media":"","variety_top_video_source":"","variety_top_video_duration":"","pmc_featured_media_has_alt_text":false,"_pmc_featured_animated_media_id":0,"_pmc_featured_video_override_data":"","_pmc_featured_video_override_url":"","_pmc_featured_video_response_data":"","pmc-gallery-linked-gallery":{},"pmc_list_item_description":"","primary_category":"","primary_vertical":"","_mt_pmc_exclude_from_seo":"","_pmc_opengraph_title":"","_pmc_opengraph_description":"","categories":8695068,"subcategories":8546629,"pmc-gallery":[],"thr_post_headlines":"","_variety-sub-heading":"","mt_seo_title":"Marc Anthony Signs $160 Million Touring Deal | Billboard","mt_seo_description":"Marc Anthony Signs $160 Million Touring deal with CMN. 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