Kellox and Maksimer: Speeding up 800,000 SKUs with WooCommerce

Founded in 1950, Kellox is Norway’s largest importer of motorized products for land and sea. They sell motorcycles, ATVs, boats, equipment, and parts. As a B2B wholesaler with over 800k SKUs, they’ve taken WooCommerce scalability to the next level with the help of Maksimer, a top WooCommerce development agency.

WooCommerce sat down with co-founders Anders-Meyer Eldøy, Chief Commercial Officer, and Nils-Fredrik Winther-Kaland, CEO, at Maksimer, to learn more about Maksimer’s work with Kellox. 

Critical to Kellox’s ecommerce success is Maksimer, a web development agency and certified Woo Agency Partner. Kellox began working with Maksimer in 2019 when the company sought to migrate ecommerce platforms to achieve better site performance and customer experiences.

As a large-scale importer, Kellox serves dealerships and other B2C retailers in the marine and auto industries — meaning thousands of products for each client, all aligned to a custom contract. 

Migration requirements

To maintain their customer relationships and improve their customer experience, Kellox needed:

• Very tight integration with their enterprise resource planning (ERP) platform.
• Fast page load times.
• Management of over 800k SKUs.
• Custom product views for users and user groups.
• Customer logins with validated credentials.
• A B2B self-service wholesale solution.

When Kellox came to Maksimer for the project, Maksimer recommended WooCommerce for a few reasons:

• WooCommerce is Maksimer’s preferred ecommerce platform.
• They already had experience integrating complex ERP systems with WooCommerce, and had confidence in its ability to perform.

Thriving with Maksimer’s integrated SaaS solution

Maksimer offers their own custom SaaS solution that integrates with WooCommerce, and it was exactly what Kellox needed. The solution allows Kellox to surface more data — more quickly — for their customers.

Maksimer created a caching system that enables customers to receive personalized pricing based on their unique contracts or agreements. Custom logic scales Kellox’s database during a customer’s search to pull up the most relevant product data in the shortest possible time.

At 800k SKUs’ worth of data, the team needed an intelligent build to keep the site running smoothly. The flexibility of WordPress and WooCommerce enabled the team to achieve tight integration at such a massive scale.