Stephanie Gibbons has been promoted to marketing and on-air promotions prexy for FX Networks. Gibbons, who joined FX in 2004 and made her bones there with campaigns for "The Shield" and "Rescue Me," will oversee creation and implementation of all print and electronic marketing and advertising campaigns for FX, FXM and new network FXX, which will debut Sept. 2 in place of Fox's Soccer Channel. She will also oversee all off-network and cross-channel platform marketing initiatives for FX Networks through...
FX
Stephanie
Gibbons
President, Creative, Strategy and Digital, Multi-Platform Marketing
Gibbons has been a key member of John Landgraf’s cabinet at FX since she joined the company in 2004. The brand that she has helped cultivate for two decades – the marketing maven launched FX’s first-ever image campaign in 2008 with the tagline “There Is No Box” — reached new heights in 2024 with the strength of drama series “Shōgun,” which marked FX’s most expensive and most-watched series to date. The series became a proof-of-concept that FX and Disney can contend with HBO, Netflix et al in the rarefied realm of global TV hits on the scale of “Game of Thrones” or “Stranger Things.” Gibbons and her team also launched characteristically eye-catching campaigns for a fleet of series in 2024 including “Feud: Capote Vs. The Swans,” “The Veil,” “Clipped,” “English Teacher,” “American Sports Story: Aaron Hernandez,” “Grotesquerie” and “Say Nothing.” Before joining FX, Gibbons was senior VP of advertising and promotions at Showtime.