Positioning a developer-first product for enterprise scale.

When we met, Coder was already trusted by some of the world’s most advanced product teams. What started as a secure cloud development environment was becoming a broader toolset, designed for engineers and AI agents to work together more efficiently.

With this expansion came new expectations. Conversations were reaching deeper into the enterprise. Product stories were getting more layered. And the need for credibility, clarity, and control was more urgent than ever.

We partnered to reposition the Coder brand, build a narrative that would support their growth, and create a website capable of helping their team sell, scale, and tell a bigger story.