JPC ROUNTABLE SERIES

From conversation to competitive edge.

Join us for our next roundtable.

Register here

At JPC, we believe in the power of positive disruption to unlock extraordinary outcomes. Our Competitive Edge Roundtable series is part of that mission — creating spaces where senior sales, marketing, and service leaders tackle their toughest challenges together. 

These aren’t just conversations. They’re catalysts for practical solutions, peer insights, and proven strategies that help ambitious enterprises cut through noise, compete harder, and win when it matters most. 

"Brilliant conversation themes and slides. Such a friendly and collaborative atmosphere, and the bonus of great food and a great venue!"
Katherine Bentley, Propolis
"I really appreciated the open discussion format, which encouraged honest sharing and collaboration. Learning from industry peers provided valuable insights into both challenges and opportunities we face. It was inspiring to see how different perspectives can drive innovative solutions."
Gabriel Jeraj, AT&T
"I admire the professional approach, that includes a respect for their clients and audience, and one that invites contribution due to a sense of wanting to learn and remain humble at the same time."
Ed Maughan, Hexaware
"Renewal starts the day you sign the contract. This session showed how to make that real."
Roundtable attendee.
"James did a great job leading the conversation and the guest list was a mix of some of the most interesting people I've met at any event."
Peter Heneghan, The Future Communicator

29th January 2026, 6.00-9.30pm

The Orchard, London, W1H 7AL

Explore how to evolve ABM from a marketing tactic into a company-wide, AI-powered operating model that connects acquisition, retention and growth.

The future of ABM isn’t just about acquisition. As we discovered in our October roundtable, it’s about building renewal-first operating models.  This time, we’ll take that thinking further and unpack how to harness machine precision and human intuition to drive smarter, more connected account growth. As the B2B ABM Conference confirmed: the best deals still stand or fall on human insight – reading the room, building trust, knowing when to push and when to pull back.

 

The evening will open with a short panel sharing highlights from our previous theme ‘Renewals as the New Acquisition’, before moving into an interactive roundtable dinner where we’ll debate, prioritise and co-create practical actions you can take back to your organisation.

Three themes up for debate: 

  • Human + Machine = Modern ABM: Which ABM tasks genuinely benefit from AI automation and tools, and which require irreplaceable human judgement?
  • Data into Dialogue: How can we transform AI-driven insights (signals, sentiment, scoring) into compelling narratives that build trust with accounts?
  • Scaling the Human Touch – Authenticity in an AI-Powered World: Can we maintain relationship depth and creativity as we increasingly automate ABM, and how can we use AI to create more facetime and strategic engagement not less?

Outcome: 

A co-created mini playbook outlining how senior marketing, sales and customer success leaders can balance machine precision with human intuition to deliver sharper, more scalable ABM programmes.

Who should join us?
Senior leaders in B2B sales, marketing, customer success, and revenue operations seeking to optimise their ABM approach in an AI-enabled world.

Register here

Can’t make it? Sign up for a copy of the post-event insights pack.