Egala
Brand development to revolutionise UK Trucking
Sjef Boekestijn – Chief Operating Officer, Boekestijn Transport ServiceWorking with The Team to bring Egala to life and to the market was an incredible experience. They truly understood our vision of creating a logistics company that puts people first. The name and branding capture our commitment to driver equality, sustainability and service agility in the trucking industry.
The Challenge
In 2021 The Team was approached by our European logistics client, Boekestijn Transportation, to establish a new player in the UK freight transport industry. Their vision was to create a distinctly different type of truck transportation company. One that would stand out in what is a traditionally structured and price-focused sector by prioritising driver welfare and promoting ethical practices.
And our challenge was to develop a brand that would resonate with both clients and attract employees. While positioning the company as a forward-thinking and responsible logistics provider.