How to Access and Manage Privacy Settings on:

Web browsers offer different privacy settings you can adjust to help control how websites you visit store, access, and use information about your browsing activity. This includes controlling how cookies are stored or accessed through your web browser. Cookies are sometimes used by NAI members for advertising purposes. Below, the NAI is providing instructions to guide you in adjusting some of these privacy settings on popular web browsers. You can also follow instructions for adjusting privacy settings on mobile devices and TVs.

What Are Cookies?

Cookies are small files that allow websites to store and access information through your browser, like a unique ID for your browser, your website login status, language preferences, and general geographic location. Operators of websites may use the information stored in cookies to help personalize and streamline your future visits to the same website, such as keeping you signed in, remembering site preferences, showing locally relevant content, and tailoring ads to your interests. There are two different types of cookies: 

1. First-Party Cookies are created and accessible only by the site domain you navigate to visit (i.e., the site that is shown in the address bar).
2. Third-Party Cookies are created and accessible by sites or services other than the website the user navigated to, but that are integrated with the site you navigated to. When a site you navigate to includes or embeds content or services from other sites (such as ads, videos, or social media integrations) those external sites and services can save and access third-party cookies.

Some NAI member companies and other digital advertising companies may use third-party cookies to select, deliver, measure, and personalize advertising on your browser.

These instructions are provided for informational purposes only, and may not be fully complete, accurate, or up-to-date. Privacy settings for different versions of the same browser type may vary. The NAI is not responsible for the functioning of web browser privacy settings.

– Updated September 15, 2025

Privacy Settings in Google Chrome

You can manage privacy settings in your Chrome browser in several different ways:

• You can control third-party cookies by blocking and/or deleting them (1. How to Manage Third-Party Cookies).
• You can adjust certain advertising-specific privacy preferences (2. How to Adjust Advertising-specific Privacy Preferences). 
• 3. Additional Resources

The steps outlined below apply to Chrome Version 138.0.7204.184 (Official Build) (arm64).

1. How to Manage Third-Party Cookies

Third-party cookies may allow companies that set them to recognize your browser as you navigate to and use different websites. Blocking third-party cookies helps prevent third-party cookies from being used for this type of tracking. You can adjust this as follows: