Differentiation

Transcript

1. Today’s marketplace is exceptionally crowded

2. Differentiation means identifying, amplifying, and communicating what makes you different.

3. Make sense Focus on one idea Have the credentials Communicate

   your difference

4. You know what’s better than communicating your difference? Having others

   do it for you.

5. 1.  History 2.  Popularity 3.  Leadership 4.  Expertise 5.  Specialization

   6.  The Process 7.  New / Recency WHAT WORKS

6. 1.  Creativity 2.  Quality 3.  Customer Focus 4.  Price 5. 

   Breadth of line WHAT DOESN’T WORK

7. 1.  History 2.  Popularity 3.  Leadership 4.  Expertise 5.  Specialization

   6.  The Process 7.  New / Recency Putting it all together. One person’s story.

8. 1.  Writing 2.  Targeting 3.  Generosity 4.  Reciprocation 5.  Echo

   Chamber 6.  Public Speaking Strategies I used

9. 1.  70,000 monthly visitors 2.  130,000 monthly views 3.  4

   hours a week writing 4.  4 hours a week coaching 5.  Six figure revenue The Result

10. 1.  History 2.  Popularity 3.  Leadership 4.  Expertise 5.  Specialization

    6.  The Process 7.  New / Recency Another way to look at it is this way.

11. Differentiation means identifying, amplifying, and communicating what makes you different.

12. Chris Lema @chrislema chrislema.com