GET KNOWN FOR WHAT MAKES YOU GREAT
Our Strategic Approach
We begin each client engagement by asking questions.
What are your goals? What are your business objectives? Who are you trying to reach?
With a strategic plan tied to your brand and business goals we affect real change and measurable results.
Our Services
We offer a full spectrum of public relations and digital marketing services. You can think of us as content creators, engagement enablers, awareness activators and lead generation generals.
Public Relations
We target the right audiences with the right messages.
- Strategic P.R. Plans
- Press Tours
- Press Releases & Press Kits
- Case Studies
- Media Training
- Message Development
- White Papers
- Byline Articles
- Feature Story Publishing
- Press Events
SC Insight: 12 Ways to Evaluate Your Current PR Program
Digital Marketing
We help our clients grow and thrive in the online marketplace.
- SEO/SEM Strategies
- Search Rankings
- Native & Display Ads
- Keywords Research
- Landing Pages
- Website Audits
- Programmatic Ads
- Google AdWords Strategy
- Competitor Benchmarking
- Client Digital Dashboards
SC Insight: 6 Tips for Strategic B2B Blog Writing
Thought Leadership
We help brands discover and share their critical Points of View.
- Continuing Education Units (CEUs)
- Award Pursuit & Entry Submissions
- Opinion Pieces
- White Papers
- Byline Articles
- Executive Speeches, Letters & Presentations
- Seminars & Webinars
SC Insight: 5 Ways to Share Your Brand’s Thought Leadership
Brand Design
We offer a full suite of creative services to make your brand memorable and to stand out from the competition.
- Print & Digital Ad Creative
- Sales & Marketing Collateral Design
- Logo Design
- Trade Show Exhibits & Booth Design
- Website & Landing Page Design
- Sales & Executive Presentation Design
- Email Marketing Design
Social Media
We ensure brands fully and authentically reflect their brand ethos.
- Strategic Plans
- Customer & Competitor Analysis
- Hashtag Optimization
- Influencer Campaigns
- Posting Calendars
- Platform Profile Optimization
- Auditing & Reporting
- Engagement Growth
- Keyword Strategy
- Content Development
- Graphic Creation
- Management & Reporting
- Blog Writing
SC Insight: 6 Tips for Strategic B2B Blog Writing
Product Launches
We create fully integrated campaigns to drive buzz and lead generation.
- Landing Pages
- Editorial Pitches
- Press Releases
- Social Media
- Advertising/Paid Media
- Email Marketing
- Video
SC Insight: 4 Ways to Drive PR at a Trade Show
Trade Shows
We help brands maximize their trade show investments.
- Media Appointments
- Press Kits
- Award Entries
- Recap Videos
- Media Events
- Media Training
- Speaker Submissions
SC Insight: 4 Ways to Drive PR at a Trade Show
Sales Communication
We help brands align marketing strategies to the sales team.
- Strategic Internal Communication Plans
- Print Collateral
- Executive Presentation
- Employee Communication Training
- E-Newsletters
- Webinars
- Special Events
- Company Intranet Chat & Posting Sites
- Company Videos
From Our Clients
“Matt and his team have been instrumental in driving meaningful media attention to our brands and helping to tell differentiating brand stories that resonate across multiple platforms. Matt has been my go-to for brainstorming strategy and elevating brand visibility. I deeply value the relationship we’ve built and the outstanding work they continue to deliver.”
“We see Spaulding Communications as a strategic partner in our annual marketing strategy. Matt is forward-thinking and has produced results in the short term through increased editorial exposure and in the long term through positioning our company as a reliable resource for our trade media. Matt and his team have been a pleasure to work with for many years.”