{"id":2569,"date":"2019-12-04T23:01:42","date_gmt":"2019-12-04T23:01:42","guid":{"rendered":"https:\/\/sourcepoint1.wpengine.com\/?p=2569"},"modified":"2019-12-04T23:01:43","modified_gmt":"2019-12-04T23:01:43","slug":"performancein-2020-predictions-industry-comments","status":"publish","type":"post","link":"https:\/\/sourcepoint.com\/press\/performancein-2020-predictions-industry-comments\/","title":{"rendered":"PerformanceIN 2020 Predictions: Industry Comments"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>What a year 2019 has been. With predictions coming in thick and fast as digital marketing prepares for 2020, PerformanceIN asks experts to share some thoughts on the top opportunities and challenges to emerge in the next 12 months. Here&#8217;s part one on consumer data, privacy, ad fraud and transparency.<\/em><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"300\" src=\"https:\/\/sourcepoint1.wpengine.com\/wp-content\/uploads\/2019\/12\/Ben-Barokas-founder-and-CEO-headshot-copy.jpg\" alt=\"Ben Barokas, CEO of Sourcepoint\" class=\"wp-image-2570\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00a0Ben Barokas is Co-founder and CEO, Sourcepoint<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe last few years have introduced a level of uncertainty to digital advertising; the traditional ways of doing business have been impacted by increased regulation, privacy product innovations from tech-giants such as Apple, Firefox and Google, and a growing concern from consumers about where and why their personal online data is being shared. We\u2019ve reached a point where the ad tech industry needs to seize the opportunities that a collaborative approach to consumer privacy rights and publisher sustainability can bring. 2020 has to be the year that consumers regain a level of trust through robust relationships with media owners, and engage directly on preferences around consent, content, and advertising. For those in the US, the California Consumer Privacy Act will be a starting point, but globally we\u2019ll see publishers taking a new approach&#8230;.&#8221;<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Read the full article on <a href=\"https:\/\/performancein.com\/news\/2019\/12\/04\/performancein-2020-predictions-industry-comments-part-1\/\">PerformanceIN<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What a year 2019 has been. With predictions coming in thick and fast as digital marketing prepares for 2020, PerformanceIN asks experts to share some thoughts on the top opportunities and challenges to emerge in the next 12 months. <\/p>\n","protected":false},"author":37,"featured_media":520,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[32,15],"class_list":["post-2569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press","tag-32","tag-ccpa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>PerformanceIN 2020 Predictions: Industry Comments - Sourcepoint by Didomi<\/title>\n<meta name=\"description\" content=\"Sourcepoint can capture consumer privacy preferences within connected TV environments, as part of its \u2018Consent Everywhere\u2019 commitment\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sourcepoint.com\/press\/performancein-2020-predictions-industry-comments\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PerformanceIN 2020 Predictions: Industry Comments\" \/>\n<meta property=\"og:description\" content=\"Sourcepoint can capture consumer privacy preferences within connected TV environments, as part of its \u2018Consent Everywhere\u2019 commitment\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sourcepoint.com\/press\/performancein-2020-predictions-industry-comments\/\" \/>\n<meta property=\"og:site_name\" content=\"Sourcepoint by Didomi\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-04T23:01:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-12-04T23:01:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sourcepoint.com\/wp-content\/uploads\/2019\/09\/Header_normal_DDC_414x369px.png\" \/>\n\t<meta property=\"og:image:width\" content=\"414\" \/>\n\t<meta property=\"og:image:height\" content=\"369\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Brian Kane\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brian Kane\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/sourcepoint.com\\\/press\\\/performancein-2020-predictions-industry-comments\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sourcepoint.com\\\/press\\\/performancein-2020-predictions-industry-comments\\\/\"},\"author\":{\"name\":\"Brian Kane\",\"@id\":\"https:\\\/\\\/sourcepoint.com\\\/#\\\/schema\\\/person\\\/a53636b076cb600d776cd6eaca0fb9b9\"},\"headline\":\"PerformanceIN 2020 Predictions: Industry Comments\",\"datePublished\":\"2019-12-04T23:01:42+00:00\",\"dateModified\":\"2019-12-04T23:01:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/sourcepoint.com\\\/press\\\/performancein-2020-predictions-industry-comments\\\/\"},\"wordCount\":199,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/sourcepoint.com\\\/press\\\/performancein-2020-predictions-industry-comments\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sourcepoint.com\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/Header_normal_DDC_414x369px.png\",\"keywords\":[\"2020\",\"CCPA\"],\"articleSection\":[\"Press\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/sourcepoint.com\\\/press\\\/performancein-2020-predictions-industry-comments\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sourcepoint.com\\\/press\\\/performancein-2020-predictions-industry-comments\\\/\",\"url\":\"https:\\\/\\\/sourcepoint.com\\\/press\\\/performancein-2020-predictions-industry-comments\\\/\",\"name\":\"PerformanceIN 2020 Predictions: Industry Comments - 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