Founded by super-producer Jermaine Dupri in 1993, So So Def is a pioneering Atlanta-based label that helped define the sound of Southern hip-hop and R&B. With platinum-selling acts like Kris Kross, Xscape, Da Brat, Bow Wow, and Jagged Edge, So So Def became a cultural force — shaping a generation of music, style, and swagger.

Still pushing the sound forward, So So Def continues to break new ground while celebrating over 30 years of timeless music and global influence.