Changing who technology serves

Simply Secure is rebranding as ​ Superbloom. Superbloom leverages design as a transformative practice to shift power in the tech ecosystem, because everyone deserves technology they can trust.

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How we built Superbloom

Since 2020, we've been working with our community to rebrand Simply Secure. This post explores how we collaboratively built our new identity as Superbloom.

Dark Patterns in User Controls: Exploring YouTube’s Recommendation Settings

As part of our collaboration with Mozilla’s YouTube Regrets project in 2020, our team mapped out and analyzed YouTube controls in order to understand how users are given the illusion of control to manage and limit YouTube’s recommendations.