In 2019, Brad Dwyer and Joseph Nelson worked on an augmented reality game to solve Sudoku puzzles in real time. In this process, Brad and Joseph became acquainted with a status quo that felt ripe for a change. Annotating images was hard. Benchmarking models was time consuming. Why should I not be able to build a vision application in an afternoon?

With the conviction that every developer should have computer vision available in their toolkit, Brad and Joseph launched Roboflow in 2020.