The prototype provided to you uses pure HTML, CSS, and JavaScript all in one ‘index.html’ file. This is done so it can be as barebones as possible and run on any device without needing any dependencies. 

For your app, you can continue with the provided ‘index.html’ file or rebuild your own using any framework you want, whether it’s React, Vue, Flutter, .NET, Qt, etc. Make sure to include a ‘readme’ file with build instructions so the judges can build and run the app. 

Develop a business case for your version of the app.

An important part of product management is effectively monetizing your product. For your version of the app, you should

• Identify the target audience

• Have a unique value proposition*

• Have a clear monetization strategy

• Have a go-to-market plan*

Ways to monetize your app include (but are not limited to):

• Direct sales

• In-app purchases

• Subscriptions

• Licensing

• Ads

Be creative and integrate it seamlessly into the app.

Focus on the customers! 

As a product manager, one of your roles is to listen to customer feedback and address it. You will be provided with a list of reviews about the app. It is recommended that you take them into account while building your version of this app.

Pitch your product.

You have 5-to-7 minutes to pitch your product to a panel of judges. You will talk about what you changed in the app, why the changes were made, the size of your market, your monetization strategy, etc. There will be a 3-minute Q&A after your pitch.

• Don’t just add features. Focus on solving a real user pain point and creating value.

• Back up your ideas with user feedback or small bits of research.

• Make sure the user experience feels smooth and intuitive from start to finish.

• When pitching, tell a clear story: explain the problem, show your solution, and highlight the impact it creates.