Automated content translation for Optimizely

Automate and streamline your website content translation in the Optimizely CMS with Phrase. No more manual exports, costly delays, or disconnected workflows – just fast, high-quality translation that keeps your brand voice consistent across every market.

With this integration, source content flows directly from the Optimizely CMS to Phrase’s AI-powered platform. It is then translated, using advanced AI and/or human review for added precision. Translations are then automatically synced back into Optimizely, eliminating manual steps and ensuring a fully automated process.

From siloed processes to full automation

Before integrating Phrase, marketing and localization teams often struggled with a fragmented, manual approach to translating Optimizely content. This led to high costs, inefficiencies, and limited quality control. With Phrase’s Optimizely integration, teams can now automate the entire translation process—ensuring faster turnaround times and greater control over quality.

Before PhraseAfter Phrase
Content translated manually by a Language Service Provider (LSP)Fully automated translation sync between Optimizely & Phrase
Separate processes between marketing & localization teamsCentralized localization workflows with unified TM & TB
High costs of manual post-editing effortAI translation & TM integration reduce post-editing effort
No direct quality control by the localization teamFull control over quality & automation via Phrase