Abstract

This chapter explores the role of technology in advancing sustainable tourism. It examines green technologies and digital platforms that improve efficiency and reduce environmental impact. The concept of smart tourism and smart destinations is introduced. The chapter highlights the use of big data and analytics in tourism planning and decision-making. Digital marketing is discussed as a tool for promoting responsible tourism behavior. Case studies from the Global South demonstrate innovative technological applications. The chapter concludes that technology is a key enabler of sustainable tourism transformation.