Abstract

This study aims to explore the musical identity of Thai contemporary jazz artists by examining their attitude, musical content, and music creation process. Thirteen informants participated in this qualitative study through in-depth interviews. The results demonstrated that musical identity could be divided into three categories: 1) regional musical identity, 2) individual musical identity and 3) cultural musical identity. The factors associated with the emergence of musical identity include musical movements and phenomena, integration between two musical styles in terms of articulation and contextual elements, and contemporary and hybrid-crossover music approaches in today’s world. These factors, along with social interactions both within and outside the jazz community, affect the transformation of musical identity. The findings of this study will help Thai jazz artists and those involved in the jazz industry effectively build their musical identity, create value for their music, and elevate their works to an international level.