Abstract

Digital diplomacy is a phenomenon of the twenty-first century, emerging from unprecedented advancements in telecommunications. This research aims to illustrate the characteristics and unique aspects of digital tools and programs in the diplomatic realm while exploring the associated opportunities and risks. Digital diplomacy is marked by several key features, such as openness, rapid communication, concise messaging, the dissolution of barriers between “foreign” and “internal” audiences, and a diminished significance of time and space-especially space to its implementation. Because digital diplomacy is inherently public, it is often viewed as a tool of public policy. Like any innovation, digital diplomacy offers new opportunities, such as lower financial and resource costs, faster and more efficient communication, and stronger audience connections. However, it also presents challenges, including concerns over anonymity, the risk of hacking, and a general lack of expertise in using the Internet and social media effectively. The research primarily employs qualitative methods, including observation, comparison, fact synthesis, generalization, deduction, and induction. The authors conclude that specific prerequisites must be established to enhance the effectiveness of digital diplomacy. Ultimately, digital diplomacy is not intended to replace traditional diplomacy but to complement and enrich it.