Abstract

Zeleny's recent conjecture that multi-attribute decision theory may help to overcome the inadequacies of the linear regression model is incorrect. Recognition of the information processing advantages inherent in multiple -attribute decision situations combined with a requirement of transitivity itself implies linear objective functions. This follows from some recent developments by a psychologist and an economist in the analysis of individual and collective decision processes, developments which do not take as their starting point the paradigm of choice offered in utility theory.