Ethics in Turbulent Times: Rationality and Virtues in Decision Making

Humanistic Management Journal 10 (3):345-360 (2025)
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Abstract

This editorial explores how ethical decision-making can be reimagined in response to the turbulence and complexity of today’s global environment. Drawing on the concept of a VUCA world-marked by volatility, uncertainty, complexity, and ambiguity-it argues that traditional models of rationality are no longer sufficient to guide responsible action. Instead, the authors propose an integrated framework grounded in virtue ethics, practical wisdom, and moral formation across three interrelated levels: individual character, organizational culture, and educational formation. The editorial calls for a reorientation of leadership, management, and education toward the cultivation of ethical agency capable of responding to moral ambiguity and systemic uncertainty. It concludes by situating the contributions to the Special Issue within this broader humanistic approach to decision-making.

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Joan Fontrodona
University of Navarra - IESE Business School

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