Abstract

Consumers and employees hold a special place among a company’s stakeholders in maintaining the brand image. This chapter is dedicated to their roles in shaping corporate ESG strategy to best meet their needs and requirements.It begins with depicting the emerging power of consumers in influencing corporate decision-making, especially by enhancing sustainable consumption worldwide, followed by an introduction of legal and ethical norms for consumer protection to ensure product safety and fair, honest treatment of consumers. Subsequently, we dive into various aspects of modern talent management, addressing both the main processes of talent management and some major instruments for the promotion of optimal employee experience.