Abstract

The idea of sustainable consumption is discussed as a plausible alternative to consumerism on condition that it has an anthropological and moral underpinning. Contrary to what many people believe, the real dilemma regarding the consumer society is neither ecological, nor technological, but moral. Deplorable side-effects of consumerism, including environmental damage, are due to its extremely reductive vision of the human nature. Selected moral consequences of this false anthropology are presented. Integral human formation is indicated as a major solution to the degenerate anthropology and bogus happiness of the consumer society.