Abstract

In a digital epoch where the Cartesian Cogito has been effectively cannibalized by the consumerist mantra "I shop, therefore I am," this monograph performs a ruthless philosophical autopsy on the modern condition, arguing that the seeming convenience of online shopping is merely the seductive mask of Gestell (Enframing)—a technological mode of revealing that fundamentally strips humanity of its ontological dignity and reduces Dasein to mere Bestand (Standing-Reserve) awaiting algorithmic exploitation. Transcending the limitations of standard sociological analysis, this text utilizes a radical Heideggerian lens to dissect the phenomenon of e-commerce in Surabaya, exposing how the hidden mechanisms of Machination and Total Mobilization orchestrate a "silent apocalypse" of Seinsvergessenheit (Forgetfulness of Being), where human subjectivity is colonized by artificially engineered desires and the relentless drive of rechnendes Denken (calculative thinking). Yet, amidst this suffocating expanse of digital calculation, the book maps a perilous but necessary path of Kehre (The Turning), proposing the revitalization of Gelassenheit (releasement) and Besinnliches Denken (meditative thinking) not as a passive retreat, but as an active, esoteric strategy to reclaim authentic existence and prepare for the Ereignis—the event of appropriation that offers the only possibility of dwelling poetically in a world besieged by the tyranny of the technological framework.