Abstract

This study uses a qualitative discourse analysis approach to investigate Pakistani female politicians' discursive representation in print and electronic media. Specifically, the research focuses on the narratives and framing strategies employed by the media to construct and portray the public image of these political figures. By employing Corpus-Assisted Diachronic Discourse Analysis (CADDA), the study traces the changes in media discourse over time, uncovering how gender biases, societal norms, and power dynamics shape the representation of women in Pakistani politics. The findings reveal significant trends in gendered framing, highlighting how media portrayal fluctuates between marginalization and recognition of female politicians' contributions, though gender stereotypes remain deeply embedded in these narratives. The findings of this study have important implications for future media reform initiatives, advocating for a more equitable and balanced representation of women in politics. The insights gained can also inform gender advocacy strategies and policy efforts to enhance women's visibility and leadership roles in traditional and digital media.