Advertising that outperforms

Backed by Affiliate Intelligence, offered exclusively by Rakuten Advertising.

The leading data, AI, and network to connect advertisers, publishers, and audiences like never before.

Advertisers: Reach your people Publishers: Join our network

2025 Cyber Week recap

The data is in. Dive into our Cyber Week recap to discover the winning categories, standout trends, and actionable insights from the Rakuten Advertising network.

Read it now

When we say “outperform,” we’ve got the numbers to prove it

25+

years leading affiliate

in global traffic

1.2B+

consumers reached

200M+

transactions completed

Affiliate Intelligence: Setting the standard in affiliate AI

A leader and pioneer in affiliate, Rakuten Advertising continues to push the possibilities.

A wealth of data powering groundbreaking AI innovations. A premium partner network to meet your goals across the funnel. And the expert strategies and support to outperform now and in the future.

Affiliate Intelligence helps both brands and publishers realize affiliate’s full potential:

Find the winning partners no one else can – including emerging opportunities like influencers.
Create custom, large-scale, long-term programs to outperform your unique goals.
Predict, prove, and improve overall value—today and tomorrow.

Discover Affiliate Intelligence

Elevate your strategy: Must-read industry insights

Travel Affiliate Report

Unlock the future of travel bookings.

Take me there

Incrementality eBook

Prove—and improve—affiliate’s impact on growth.

Show me how

Fix Your Funnel eBook

Finding the right partners to guide shoppers.

Tell me more

Explore more of our marketing insights

What makes Affiliate Intelligence right for you?

The insights, connections, and resources to connect the best brands with the best publishers.

The right intel makes all the difference in affiliate—helping you see how the market is moving, spot opportunities for growth, and evolve with changing needs, trends, and technologies.

Richer data. Industry-first AI.

Our wealth of data always drove results. Now, it’s being used to create AI tools and features like no one else.

From discovery to forecasting to benchmarking, transform how you build and optimize your partnerships—with even more innovations on the horizon.

The only full-funnel global network

A massive, curated network of premium partners—from payment programs to influencers.

Our close connections and relationships with these partners can help you meet your unique goals—across the funnel and around the world: Awareness, engagement, sales, loyalty, and beyond.

Forward-thinking strategies. Leading results.

Affiliate may be facing disruption, but, with our experienced experts, it won’t feel that way.

Always adapting and evolving, our teams tie our tech and network together, so you can do more. And our unique strategies help you outthink and outperform—and we’ve got the wins to prove it.

Explore our affiliate solutions

The affiliate leader for a reason. Well, actually many reasons.

Rakuten Advertising continually invests in finding new and groundbreaking ways to help our clients outperform in affiliate.

Data Like No One Else

The industry’s largest data science team, uncovering unique insights from extensive, exclusive data.

Ongoing AI Innovation

Groundbreaking AI- and data-powered tools to find, forecast, and benchmark.

Influencers & Beyond

Opportunities to connect with both proven and emerging partners all around the globe.

Personalized Solutions

From awareness to activation, we’ll help you meet your unique goals, in any vertical or region.

Strategic Expertise

Our experienced teams work to help you make the most of our network and technology.

Built for Global Brands

The sophisticated tech and extra support enterprise brands need to succeed on a massive scale.

Winning partnerships start here

Everything we do at Rakuten Advertising comes back to performance for our clients. We work with the world’s top advertisers and publishers to deliver results like no one else.

Multi-Channel

OUAI: Multichannel growth redefined

Affiliate

Cleo: AI boosts US market growth