Proposed experiment: allow WordCamp attendees to opt-in to a mailing list to be shared with sponsors

We’re always looking for ways to facilitate our sponsors finding value in supporting WordPress community events, and as the WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. program continues to grow, it’s helpful to explore new ways to acknowledge/benefit sponsors.

I’d like to propose we try out offering a new sponsor benefit at a few WordCamps, over the next 4-6 months: including an opt-in box at registration for attendees who want to share their email address with sponsors so that the attendee can receive special deals and discounts from sponsors.

This would be a completely opt-in feature. Common wisdom says that most of our attendees will not opt-in, but I suspect that we might be wrong about that, and I’d love to have some empirical data on this. The wording would need to be carefully phrased, but a first draft might be:

“Would you like us to share your email address with our top-level sponsors, so they can send you special deals or coupon codes? (yes/no checkbox)” Here’s an example: