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AUDIENCE MANAGEMENT TOOLS

Personalize every customer interaction with precise audience segmentation

Mailchimp’s audience tools help you store, segment, and understand your customers to deliver the most relevant personalized experiences.

Image of a person sitting at a desk, looking at a laptop screen displaying Mailchimp’s Predictive Segmentation feature. The visual shows a display indicating that the user’s high value customer segment is ready to view.

  • #1

    email and marketing automation platform*

  • 8 million

    data-backed recommendations with AI-powered features*

  • 500 million

    emails sent each day on average

  • >99%

    deliverability rate (average)

Put your audience at the heart of your marketing