Our Work

Each year, as part of a longstanding holiday tradition, the Walker Art Center hosts the British Arrows Awards. This annual event celebrates the finest in UK moving image advertising and is known for attracting a diverse family-oriented audience.

Our identity for the BAAs ’24 unpacks the world of TV production and viewership through a contemporary lens as a self-reflective gesture to the medium. By combining vernacular TV animations and typography, alongside British exclamations we aimed to show the forms and formats in which TV has historically influenced the many ways we converge around a screen.

Nicola and Ottavio approached us with a vision for their initiative, backed by a network of local artisans and a handful of colorful woven baskets. We assisted in bringing their idea to life by designing and developing a customizable website, allowing them to grow and manage their virtual storefront, online presence, marketing content, and inventory. Visually, the identity plays a supportive role, mainly serving to emphasize the founders’ storytelling and complement the vibrant photography.