Yianis Z founded YIAZOU.com, an e-commerce platform retailing contemporary women's apparel and accessories in 2023. The site specializes in trend-driven categories including dresses, coordinated sets, jumpsuits, separates, and bodysuits. YIAZOU.com operates as both a retail destination and content hub for fashion discovery. The fashion entrepreneur maintains an active presence on Threads, where fashion industry insights and merchandising updates appear alongside user-generated style content. Their Linktree serves as a central connection point between social platforms and the YIAZOU.com retail operation. Content focuses on three core areas: new product launches, styling demonstrations, and behind-the-scenes glimpses of fashion commerce. The platform's editorial approach combines commerce with fashion education through detailed product descriptions, styling suggestions, and trend analysis. Social content reinforces the site's merchandising through visual storytelling and community dialogue. The integration of retail and content creates a cohesive fashion discovery experience across all brand touchpoints.