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Based in Singapore, Lilly develops luxury sleepwear collections and AI productivity software through two distinct business units. The flagship Breeze Collection features proprietary LillySilk and Tencel fabric blends, available through the company's direct-to-consumer e-commerce platform. The useLilly AI assistant forms the foundation of their technology division, which focuses on task automation and digital workflow optimization. The company's sleepwear line emphasizes temperature-regulating textiles and sustainable manufacturing processes, with garments produced in certified facilities across Asia. Their technology arm maintains an affiliate partnership program for the useLilly platform, providing commission structures for partners who integrate the AI assistant into their operations. The dual revenue streams serve both retail consumers and business clients seeking automation solutions. Lilly's business model bridges the gap between traditional luxury goods and enterprise software distribution. Their textile research and development occurs alongside AI capability expansion, creating parallel growth in both divisions. The company maintains separate brand identities while leveraging shared infrastructure for customer service and fulfillment.