Tulika Hoque analyzes marketing data and business intelligence at companies including iQuanti, The North Face, and Bountee. Her work focuses on transforming complex datasets into strategic marketing insights and optimization recommendations. She holds a Master's degree in Business Analytics from Georgia State University. Her technical toolkit encompasses Python, R, SQL, Tableau, Power BI, and Google Analytics for data science applications. She applies these tools to develop machine learning models, automate reporting workflows, and extract actionable patterns from marketing performance data. Her analytics projects span customer segmentation, campaign attribution, and predictive modeling. Beyond her core analytics work, Hoque operates in the e-commerce space with a focus on personalized gifts and Asian fashion retail. She maintains an active portfolio showcasing data-driven marketing solutions across multiple industries. Her projects demonstrate applications of business intelligence in digital commerce, particularly in jewelry, accessories, and beauty products.