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Exploring how culture, markets and digital platforms shape global consumption.
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Tenzin CHOEDON | Doctor of Business Administration | Doctor of Business Administration | Dongguk University, Seoul | Department of Business Administration | Research profile
Tenzin CHOEDON | Doctor of Business Administration | Doctor of Business Administration | Dongguk University, Seoul | Department of Business Administration | Research profile
Tenzin Choedon has published papers in Korea citation index journals such as The Journal of Information Systems, The Knowledge Management Society of Korea, and The Journal of Industrial Convergence. Her research interests are in social media marketing, e-commerce, customer service evaluation, customer engagement, and brand equity.
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