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Drop The Dot – Sign the Pact
Drop The Dot – Sign the Pact
The Green Dot – Round Up – The Brand Identity
The Green Dot – Round Up – The Brand Identity
Throughout 2021 and the early part of 2022, Two°Creative partnered with us at The Brand Identity in setting the conceptual brief to redesign the confusing Green Dot symbol. Taking the lessons from Two°Creative’s previous Recycle(d) campaign on board, we invited creatives to redesign the symbol to something that better represents its intended meaning. Through its numerous unique and innovative entries, the campaign has provided an engaging and educational platform to spark conversation on how design can make an impactful change. Reflecting on it all, Two°Creative Founder Ryan McGill talked us through the campaign, the entries, and what other current symbols are due for an update.
The Green Dot – Two°Creative x The Brand Identity
The Green Dot – Two°Creative x The Brand Identity
For 30 years we have regularly seen The Green Dot symbol, however very few of us know its true meaning. Rather than indicating that the product or material it is on is recyclable, it, in fact, means something else entirely. Created in 1990, The Green Dot symbol merely means the company or brand has joined The Green Dot Scheme – indicating a financial contribution made towards a recycling system or causes, but does not mean their product is recyclable or recycled.
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