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Sponsoar operates a dual-model business combining an AI-powered sponsorship platform with digital agency services from its London headquarters. The platform facilitates brand partnerships through automated matching, campaign management, and performance analytics specifically for sports organizations and content creators. The system processes payments and manages collaborations without requiring upfront fees from creators. The company's agency division delivers digital transformation projects, UI/UX design, and custom software development for enterprise clients. Notable partnerships include implementations for JPMorgan Chase, HSBC, Ogilvy, and Amazon. Their technology stack integrates audience analytics and campaign tracking tools developed specifically for sports marketing applications. Sponsoar's platform architecture combines influencer marketing mechanics with sports sponsorship frameworks to streamline brand collaboration workflows. The system automates creator outreach, tracks performance metrics, and processes payments through a centralized dashboard. Their infrastructure supports global partnerships while maintaining specialized focus on sports industry requirements.